3 Ways Content Improves Your Website Usability
Here are a few ways to optimize your website content for enhanced usability.
Katy Katz
Director of Account Strategy
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About
Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous events nationwide on content marketing, social media, and brand personalization.
Katy is the Director of Account Strategy for Marketing Refresh, a digital marketing agency based out of Houston. Connect with Katy on Twitter, LinkedIn, or Google+ to geek out on content, SaaS, or even your latest Netflix obsession.
Articles
6 Simple Tips to Generate New Content Ideas
Use these six tips to get more creative and generate better content ideas.
5 Proven Ways to Influence Emotions in B2B Marketing
Here are some tactics you can use to add some emotion to your marketing message.
5 Super Simple SEO Strategies You May Have Forgotten
Don’t forget the SEO basics! Here are five ways to help your site rank better in the organic search results.
6 Ways Marketing & Sales Can Work Together
There is no major difference between marketing and sales. They share the same primary goal: to increase revenue. So why don’t they always get along?
How to Spy on Your Customers to Get Blog Ideas
Forums, comments, and communities are veritable goldmines for blog ideas. Here’s how to scrape their info.
Here’s Why You Can’t Succeed Without a Content Gap Analysis
Find out why conducting a content gap analysis is just as important as having a complete chocolate chip cookie recipe.
9 Types of Content That Will Always Fail
Keep your readers interested and engaged. Here’s what’s causing people to skim, ignore, click away, or even bounce from your content.
7 Tools You Need for Visual Storytelling
There is more to a good story then just the message. Find out the best tools for visual storytelling that will help spread your message...
5 Benefits of Using Storytelling in Marketing
There is a reason storytelling has become somewhat of a buzzword in the marketing industry lately. It’s a simple, natural way to make interesting content...
Maintaining Good Habits in a Digital World
Maintaining good habits in the world of “bings, bongs, and beeps” can feel impossible at times. Here are some tips to help.
Planning an Effective Digital Marketing Strategy
Not all digital marketing strategies were created equal. Find out the amount of time you should expect for your new campaigns.
3 Ways Real-Time Live Blogging Can Triple Your Traffic
The benefit of live-blogging is getting in front of an audience that is already online and engaged, spreading your content to a wider audience, faster.