How to Increase Ecommerce Sales with a Usability Study
Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.
About
Kayle Larkin has been designing search marketing campaigns since you had to be invited to Gmail.
She started a white label SEO company in 2015 partnering with inbound marketing, advertising and affiliate agencies to provide audience analysis and keyword research that gets to the root of what, why and where people search online.
When not pouring over spreadsheets Kayle can be found exploring the Great PNW with her family.
Articles
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.