How Emotions Play Into SEO
A massive opportunity lies in understanding an audience’s emotional state when they are engaging your brand. Learn more from Keesa November 2nd in NYC!
Kelsey Jones
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Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since 2007 and journalism since 2004. During her career, she served as a US Search Awards judge for three years, was managing/executive editor of SEJ from 2014 to 2017, and has spoken at State of Search, Pubcon, SEJ Summit, and others.
Articles
SEJ Live: Eric Enge on How to Handle Penalties and Other SEO Problems
This week, Eric answered questions live on how to handle penalties, sudden drops in traffic, and other “worst case scenarios” in SEO.
Twitter Announces Form to Verify Account
Anyone can now submit a form to have their account verified on Twitter.
How to Market Your Business on Pokémon GO
Here are some of the current and potential ways marketers can get involved in the Pokémon GO hype.
Erica McGillivray on Nurturing and Growing a Community #MarketingNerds
In this Marketing Nerds episode, Erica McGillivray talks about nurturing and growing a community around your brand, as well as its benefits.
Insights from #SEJSummit Chicago Speakers
Want to learn more from these speakers? Attend our SEJ Summit Chicago SEO conference this Thursday!
How to Combine Content and SEO Strategy
What is the number one reason why companies should integrate SEO and content? Akin Tosyali breaks down how to combine these two strategies.
How Machine Learning is Changing Search
#SEJSummit Chicago speaker Ryan Jones of SapientNitro shares his insight on machine learning and how it impacts search.
Common Mistakes in #SEO & CMS: SEJ Summit Speaker Carolyn Shelby
Carolyn Shelby on how to tune up your technical SEO and CMS problems.
Please Join Me in Welcoming Danny Goodwin to SEJ
Danny will be joining our lead news writer, Matt Southern, to cover breaking news in our industry.
How to Improve Search Visibility | #SEJSummit
SEJ Summit Chicago speaker Searchmetrics’ Jordan Koene on improving your search visibility.
Google’s Gary Illyes on AMP and Mobile Search #SEJSummit
Webmaster Trends Analyst Gary Illyes joins me to discuss AMP, mobile SEO, and more.
#SEJSummit Chicago: Super Early Bird Prices End on Friday!
Super Early Bird discount for SEJ Summit Chicago will come to an end this Friday, April 22nd! Get your discounted ticket now!
#SEJSummit Santa Monica 2016: SEO, Mobile, & ASO
SEJ Summit Santa Monica 2016 included speakers from Microsoft, Ant Farm, Google, and more.
5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money
Why building an email newsletter mailing list can go beyond growing revenue.
Larry Kim Spills His Favorite Facebook and Twitter Ad Hacks
Thanks to our event sponsor Page One Power – The link builders you’ve been looking for. It’s always a pleasure to learn more about Larry Kim, founder...
SEJ Insiders: Our Marketing Nerds Podcast Tools and Resources
Here are our favorite tools and resources that we use specially for recording and editing our Marketing Nerds podcast.
Your Mobile Site May Fail Without Proper Optimization: Insight From #SEJSummit Speaker Anne Ahola Ward
I’m excited to welcome Anne Ahold Ward as one of our speakers for the first SEJ Summit of 2016, happening in Santa Monica. Anne will...
Introducing Our Features Editor: Danielle Antosz
I am pleased to announce that our senior editor, Danielle Antosz, will be transitioning as a full-time Features Editor for SEJ!
Introducing SEJ’s New Bi-Weekly Column: Ask an #SEO
Got burning SEO questions? Now is the right time to Ask an SEO!
How to Use Video to Elicit Human Connection: An Interview with #SEJSummit Speaker Melissa Palazzo-Hart
In this interview, we discuss how video can create emotions in your customers, causing them to react, share, and interact deeper with your brand.
What Enterprise can Learn From Start-Ups: Acompli Co-Founder & #SEJSummit Speaker Kevin Henrikson
SEJ Summit Santa Monica speaker, Kevin Henrikson, talks about agile marketing tactics that enterprise can learn from startups.
Triggers Book Review: How Recognizing Your Behavior Makes You a Better Person #SEJBookClub
Kelsey Jones reviews Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be by Dr. Marshall Goldsmith for SEJ Book Club.
How Did GoDaddy Build Their Own Search Engine? A #MarketingNerds Exclusive Interview
In this Marketing Nerds episode, Kelsey Jones talks with GoDaddy’s Charles Beadnall and Mike McLaughlin about some really cool GoDaddy search engine stuff.
#MarketingNerds: Talking Thought Leadership, Marketing Strategy with Scott Monty
How Scott Monty, formally of Ford Motor Company, build his thought leadership, as well as his thoughts on effective social media strategy.
How Speaking at Conferences Can Help Your Exposure & Expertise
Here are some of the ways conferences can help you grow your company branding and exposure.
Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre
See Rocco dispel some of the largest misconceptions about Facebook in this video interview.
How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress
Dave Snyder of CopyPress explains how businesses can improve their content marketing production without putting any additional strain on existing resources.
Getting in the Mind of a Millennial: An Interview with Mindy Weinstein
Learn how to overcome the challenges of marketing to millennials from Mindy Weinstein of Bruce Clay Inc.
Who Has the Most Valuable Search Traffic? [INFOGRAPHIC]
This infographic is based on organic traffic based on how much ads would cost to get that kind of traffic.