SEJ is Hiring!
We are looking for an experienced marketer to write four to six in-depth posts for SEJ each month. Ideally, posts will be between 800-2,000 words...
Kelsey Jones
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Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since 2007 and journalism since 2004. During her career, she served as a US Search Awards judge for three years, was managing/executive editor of SEJ from 2014 to 2017, and has spoken at State of Search, Pubcon, SEJ Summit, and others.
Articles
On Personal Branding: An Interview With Guy Kawasaki
Guy shares his expert insight on how to create a personal profile the sends the best first impression for landing your next job
Google and SEJ Launch ‘Ask the AdSense Guy’
Announcing a new SEJ column “Ask the Adsense Guy” by John Brown, Head of Publisher Policy Communications for Google. Appearing monthly, John will cover topics...
Study Finds Google Rich Answer Results Have Increased Dramatically
Overall, the growth of Rich Answers shown in search results increased almost 9% from December 2014 to July 2015.
How to Utilize Instagram Autocomplete to Find The Perfect Hashtags
While finding the perfect hashtags for Instagram can seem overwhelming, Instagram actually makes it super easy to find the best ones for your posts. Here’s...
How to Excel at Branded Content Marketing with Katherine Griwert #SEJSummit
The second of our SEJ Summit Atlanta interview series brings us Katherine Griwert, who is the Creative Marketing Director at Brafton. We are so excited...
How Content #Marketing and Search is Changing With #SEJSummit’s Grant Simmons of Homes.com
Grant has over 22 years of experience in our industry and shares his knowledge of search, content marketing, and where the industry is going.
#SEJBookClub: Smartcuts: Why Some Succeed When Others Flop
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. As always, I’m excited to have an excuse...
Why QR Codes Are More Outdated Than Your Pog Collection
QR code fever peaked around 2013 and has been sliding into obscurity faster than your pogs against my metal Animaniacs slammer. Here’s why.
What Reddit AMAs Teach Us about Marketing [INFOGRAPHIC]
Reddit has become a powerful platform for companies, celebrities, and regular people to get exposure, answer and ask questions, and become part of a loyal...
#SEJSummit Speaker Eric Enge Tells Us What’s Next in Digital & Content Marketing
Eric Enge is one of our speakers at our next SEJ Summit, happening at the Chelsea NYC Hotel on September 16th.
Talking #PPC and Personal Branding With WordStream CEO, #SEJSummit Speaker Larry Kim
I got the chance to ask Larry a few questions about his background, personal branding, and more information on PPC.
The Importance of Working From a Customer’s Perspective: Insight From #SEJSummit Speaker Peter Shankman
Peter Shankman is an author, founder, professor, and one of the many great speakers we are welcoming at our 6th SEJ Summit this year, happening...
Introducing Our New Social Producer: Caitlin Rulien
I’d like to be the first to officially welcome Caitlin Rulien to SEJ as our Social Producer.
How to Effectively Use Visual Storytelling [INFOGRAPHIC]
This infographic explains how to effectively incorporate visuals to get your message across.
#SEJBookClub: How The 4-Hour Work Week Changed My Life
Want to see what other books SEJ has covered? Read our other reviews in the SEJ Book Club archive. When I say that FHWW changed my life,...
How to Build Successful Paid Social Campaigns With Dan Morrison, #SEJSummit Speaker
Dan will discuss “selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.”
New on #MarketingNerds: Mobile Search and How to Integrate SEO with Nick Wilsdon of Vodafone
It’s time for another Marketing Nerds podcast! This week, I’m joined by SEO at Vodafone, Nick Wilsdon, as we discuss the integration of SEO, mobile...
Why Nostalgia Marketing Works
There are numerous occasions that can ignite nostalgia, which is being used by clever marketers with a marketing strategy called nostalgia marketing.
SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages
SEJ recently unveiled the new #SEJThinkTank and #MarketingNerds pages, which aim to provide easy access to our webinar and podcast series for updates.
How to Optimize Your Welcome Emails [INFOGRAPHIC]
Did you know that having the word “sale” in the welcome email subject line increases opens by over 23%?
Why Should You Reshare Your Social Media Content
For this week’s episode of Marketing Nerds, Laura Roeder, Founder of Edgar, joins me for a discussion on resharing your social media content to increase...
How to Utilize Social Media in Your Personal Branding With Triberr CEO Dino Dogan #MarketingNerds
Dino & Kelsey discuss personal branding, why it’s important to have a blog, and how social media can help anyone with their online presence.
#MarketingNerds Freelancer Forum: How to Raise Your Rates & Confront Imposter Syndrome
Kelsey Jones, Danielle Antosz, and Hannah McNaughton speak about raising your rates, charging that you’re worth, and their experiences with Imposter Syndrome, which is the...
How People Skills Are Crucial For The Digital Age With Jim Christian, Head of SEO at GoDaddy #SEJSummit
Jim Christian, Head of SEO at GoDaddy and SEJ Summit Silicon Valley speaker, will discuss those core skills we all need to know and how...
New on #MarketingNerds: Dan Schawbel on Personal Branding & Millennial Marketing
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of the Marketing Nerds podcast, I was joined by Dan...
Jeff Bullas on Why Social Automation & Acquisition Strategy Matters #MarketingNerds
On this week’s episode of Marketing Nerds podcast, I talked to Jeff Bullas on how automation and acquisition strategy in social media can make a...
How to Manage International Teams with Moriah Scoble, #SEJSummit Speaker
Moriah will be speaking about The 3 Pitfalls of Managing International Teams, with stories of her own experience in managing teams around the world.
New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella,...
Why Marketers Should Focus More on Journalism, Less on Likes With Erin Everhart of Home Depot #SEJSummit
Erin Everhart, lead manager at the Home Depot and SEJ Summit Atlanta speaker answered our questions about marketing and her background in journalism.