2024 Annual Review: How 2024 Went For Me And What Changes In 2025
Kevin Indig shares his successes and challenges in this year’s review. Discover how he achieved his goals and what lies ahead in the coming year.
Kevin Indig
Growth Advisor
Follow Me
Education
Favorite Tools
About
Kevin Indig is a Growth advisor who helps the world’s market leaders define and evolve their Organic Growth strategy.
Once a week, he sends an email with Organic Growth strategies and case studies to over 9,000 subscribers called The Growth Memo.
He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about.
In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor.
Articles
How Significant Is AI Chatbot Traffic In B2B?
Dive into this mini case study where Kevin Indig explores the ideal timing for B2B companies to invest in AI chatbots for long-term growth.
Why Is Google Losing Market Share In The EU?
Explore the reasons behind Google’s decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google’s dominance.
SEO + Product Marketing = A Blueprint For Brand Building
Discover the connection between brand building and SEO success. Explore how product marketing skills and insights can enhance organic traffic and drive revenue.
BotNet: How The Rapid Growth Of Bots Could Change The Open Web
Understand the growing presence of bots on the web and their implications. Learn how AI helpers are reshaping our online interactions.
Filter Bubble: What Playbooks No Longer Serve You?
In the age of AI, organic growth strategies must evolve. Success now relies on authentic connections, brand consistency, and strong social media presence.
ChatGPT Search May Have A Shot At Google
Explore how ChatGPT Search challenges Google, its impact on businesses, and why investing in AI Search could be a game-changer in the digital landscape.
Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search
Explore the latest update from Google: an AI-powered shopping experience that is transforming the way we shop online.
Wrong Direction: Google’s Leadership Shakeup Long Time Coming
Find out about the latest changes in Google’s leadership team and the potential implications for its strategy and direction.
Differentiation: Stand Out, Get Clicked
Don’t blend in with the competition. Stand out, get clicked, and achieve SEO success through differentiation.
Reddit Masterclass
Learn from Reddit’s remarkable growth story and CEO Steve Huffman’s insights on succeeding on Google. Find inspiration for your own growth opportunities.
2 Internets: A European And An American Internet
Gain insights into how regulations have created distinct internet experiences in Europe and the U.S. and the implications for search and AI.
AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews
Gain insights into the relationship between common crawl data and AI Overviews. Understand how user intent influences AI Overviews and the distribution of top-ranking domains.
AI On Innovation: Analysis Of +546,000 AI Overviews
Explore the latest data on AI Overviews, revealing key insights into domain visibility, citation patterns, and optimization strategies essential for SEO success.
Favoritism: Has Google Dialed Up The Brand Factor Even More?
Understand the role of branding in SEO. Explore the impact of building a strong brand and how it can influence organic search performance.
Augmentation: Yelp Sues Google For SERP Features – Justified?
Yelp’s antitrust lawsuit against Google highlights how SERP features and AI-driven search results impact organic traffic.
SEOzempic: Quality Over Quantity For Google Indexing
Explore the evolving dynamics of Google’s indexing. Quality content is key to achieving organic traffic growth.
How To Craft A Winning SEO Strategy
A simple 5-step framework to build your own SEO strategy.
Monopoly: A Ruling Against Google Could Benefit The Open Web
Understanding the implications of the monopoly ruling against Google. Discover the potential effects on SEO and the online advertising landscape.
Query Refinements: How Google Helps Users Find Products Faster
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales.
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content.
What 4,538 Domains Tell Us About ccTLDs Ranking In The US
Gain insight as this article explores a thousand random keywords to see if ccTLDs are becoming more relevant in US search results.
Critical SERP Features Of Google’s Shopping Marketplace
This analysis explores the integration of shopping experiences into Google’s SERP features and evaluates their significance for ecommerce search queries.
AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation.
Mastering The Art Of In-House SEO [2024 Edition]
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post.
David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO
Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis.
2,596: How To Make The Most Out Of Google’s Leaked Ranking Factors
Discover how Google’s leaked ranking factors can provide valuable insights for testing and improving your SEO strategies.
The Traffic Impact Of AI Overviews
A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies.