Monopoly: A Ruling Against Google Could Benefit The Open Web
Understanding the implications of the monopoly ruling against Google. Discover the potential effects on SEO and the online advertising landscape.
Kevin Indig
Growth Advisor
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Kevin Indig is a Growth advisor who helps the world’s market leaders define and evolve their Organic Growth strategy.
Once a week, he sends an email with Organic Growth strategies and case studies to over 9,000 subscribers called The Growth Memo.
He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about.
In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor.
Articles
Query Refinements: How Google Helps Users Find Products Faster
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales.
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content.
What 4,538 Domains Tell Us About ccTLDs Ranking In The US
Gain insight as this article explores a thousand random keywords to see if ccTLDs are becoming more relevant in US search results.
Critical SERP Features Of Google’s Shopping Marketplace
This analysis explores the integration of shopping experiences into Google’s SERP features and evaluates their significance for ecommerce search queries.
AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation.
Mastering The Art Of In-House SEO [2024 Edition]
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post.
David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO
Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis.
2,596: How To Make The Most Out Of Google’s Leaked Ranking Factors
Discover how Google’s leaked ranking factors can provide valuable insights for testing and improving your SEO strategies.
The Traffic Impact Of AI Overviews
A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies.
Google AIO 24: Threats And Opportunities
This article explores the good, the bad, and the ugly of AI Overviews, including lower CPCs, misinformation, and potential traffic loss for content creators.
David Vs. Goliath: Does Google Give Big Sites An Unfair SEO Advantage?
Do bigger sites rank higher? An analysis of 1,000 top sites explores this question and if other factors play a role. Read on for insights.
Gravity: How To Cultivate Focus And Execute Better
Stuck in a productive rut? Learn how companies can combat “workplace gravity” – the constant distractions that pull our focus away from what matters.
The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs
Gain insights on the perception gap surrounding SGE and its potential impact on the relationship between Google and the SEO community.
Information Gainz: Prioritizing Information Gain = Rethinking How We Create Content
Discover how the concept of information gain applies to content creation and learn how to stand out in a saturated online landscape.
Butterfly Effect: How Core Updates Make Subtle User Intent Changes
Discover how subtle intent shifts can impact your site’s organic traffic. Get expert insights on Core Updates and stay ahead of the game.
Labeled: A New Wave Of AI Content Labeling Efforts
The rise of generative AI has created pressure for content labeling. Gain insights on how it can help users distinguish between AI and human-generated content.
Messy Middle: Using Human Biases To Optimize For User Satisfaction
Go beyond linear purchase funnels. Understand what drives user behavior and how to optimize your content strategy with this insightful post.
There Is No Spoon: What Does ‘Do What’s Best For Users’ Even Mean?
User satisfaction vs. Google rankings: What really matters in SEO? Find out why balancing SEO and CRO is essential for success in this insightful post.
Phoenix: LLMs Revive Decade-Old Visions For Search
What’s the role of large language models in search personalization? Gain insights into how LLMs can make voice assistants useful in understanding user intent.
Originality: Escape The SERP Fluffyfication
Explore Google’s efforts to reduce unoriginal content in search results and learn why creating original content is more important than ever.
Aifficiency: What’s Really Behind Google’s Deal With Reddit
Find out how Vetted.ai’s AI chatbot is changing the game in Google search by providing valuable shopping assistance and personalized search results.
Universe: A Better Alternative To Keyword Research
Upgrade your keyword research strategy with a Keyword Universe. Build a pool of impactful keywords to prioritize content creation and optimize your SEO strategy.
Volatile Is The New Normal: A Year Of Updates
Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies.
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
The best way to future-proof your business is by staying engaged with AI, pushing the boundaries and trying things.
Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.
How an SEO Product Manager Can Be Your Chief Problem Solver
Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.
How to Grow Organic Traffic with 5 Fundamental SEO Tactics
Starting with the impact in mind when growing organic traffic makes it easier to prioritize SEO objectives and tactics. Read about 5 of them here.