3 Types Of PR & SEO Funnels That Will Maximize Conversions
Discover how integrating digital PR with SEO can drive qualified leads and ensure consistent messaging to guide customers to website engagement.
Kevin Rowe
Founder & Head of Digital PR Strategy
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About
Kevin is the Founder & Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.
After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.
Starting in 2010, he began designing and executing search and media marketing initiatives for enterprise clients and agencies. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.
This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.
He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
Articles
How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak)
Get ahead in SEO with PR engagement metrics. Learn how to evaluate the impact of integrated campaigns and influence audience search behavior.
How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales
Maximize your SEO performance with integrated Digital PR strategies. Boost brand trust, search rankings, and sales.
22 Places You Should Be Sharing Your Content
Struggling with content sharing? Get expert tips on where you should be sharing your content to increase traffic and engagement.
Experts Vs. Influencers: Digital PR Alternatives To Link Building
Dive into the strategic use of internal Key Opinion Leaders (KOLs), revealing their role in driving SEO success and influencing industry reputation through digital PR.
4 Types Of Data Campaigns In Digital PR For SEO
Emphasize audience engagement, trust-building, and data-driven storytelling over traditional link building and experience the impact beyond links.
How To Uncover Your Expertise To Become A Journalist’s Source
Elevate your media presence by mastering the Expert Evaluation Tool. Learn to communicate proven expertise and become a go-to resource for journalists in your field.
3 Books Essential To Master Link Building
Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era.
How To Identify The Blue Ocean For Link Building Strategy
Revamp your link building methods with Blue Ocean Strategy. Shift from “red ocean” to creative methods, for growth and alignment with Google guidelines.
Link Building Outreach Guide For Beginners
Elevate your link building game with our comprehensive guide, perfect for both beginners and professionals venturing into the world of SEO.
19 List Building Techniques For SaaS Link Building [With Templates]
Link building for SaaS companies requires leveraging unique content resources and implementing strategic techniques. Discover 19 tried and tested list building techniques today.
An Essential Guide To SaaS Link Building (+Examples)
Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program.
A Guide To Linkable Assets For Effective Link Building
This article aims to get you started creating linkable content so you can build a natural link profile in less time.
12 Great Link Building Tools That Are Essential To Your Success
There is diversity in the available link-building tools, and you will need to select the right one for the job.
Top 25 Local Search Ranking Signals You Need To Know
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search.
E-A-T & Link Building: A Guide to Evaluating Prospects
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site.
How Search Engines Use Machine Learning: 9 Things We Know For Sure
We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing.
Coupon Link Building for Ecommerce: A Step-by-Step Guide
Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here.
4 Effective Ecommerce Link Building Strategies
Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive.
Content Delivery Network (CDN): What It Is & How It Works
What is a content delivery network (CDN), how does it work, and what are the implications of CDNs on SEO? Learn more here.
Creative Brief Tips & Tricks for More Successful Content Projects
Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here’s how to create and implement one.
10 Tips for Starting a Business Blog That’s Built to Scale
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages make the online shopping experience easier for users. Here’s what you need to know and how to optimize your informational copy for them.
Why It’s Time to Retire Black, White & Gray Hats in SEO
Color-coded terminology of SEO is so “old school.” Find out why these semantics may not be applicable anymore and what you should focus on instead.
Stop Listening to Google’s Advice on Link Building
Here’s why you should take Google’s link building advice with a grain of salt and focus on proven tactics that will serve your company’s goals.
Brand Equity: The Key to Enterprise Link Building
A strong brand will create a lot of opportunities to build links. Here’s how to maximize your enterprise link building efforts.
6 Enterprise-Level Link Building Best Practices
Building links at the enterprise-level? Use your size to your advantage. Here are six best practices for a successful large-scale campaign.
How to Build 600+ Links in One Month
Earning over 600 links in a month is an anomaly in SEO. Here’s the link building process that made it happen.
20 Reasons Why Ecommerce Sites Need Unique Product Descriptions
Want to put your ecommerce site well ahead of the competition? Focus on writing unique product descriptions. Here are 20 reasons why you need them.
50 Types of Links You Want & How to Build Them
Here are 50 types of links you should be earning for your business and how to get them.