Advanced Approach to Selecting Anchor Text
This guide will help you select and optimize your anchor text for link building without getting you in hot water.
KevinĀ is the Founder & Head of Digital PR Strategy at PureLinq, a provider of digital PR for SEO services.
After graduating with a degree in Integrated Marketing Communications from the Roy Park School of Communication at Journalism at Ithaca College, he was a researcher and editor for post-doctorate researchers from Cornell University, performing field research in Chile. This was his introduction to the power of primary research and true field expertise.
Starting in 2010, he began designing and executing search and media marketing initiatives for enterprise clients and agencies. He found himself consulting for digital, social, and communications firms in New York, and beyond. This experience included consulting for global powerhouses like Teneo Holdings, Coca-Cola, Novartis and Siemens.
This was a path to building two search and digital PR agencies that won enterprise clients like Hyatt Hotels, Kaplan University, Groupon, VMware, and so much more.
He found this experience invaluable, which made sense to share in contributions to publications like Search Engine Journal, Fast Company, Forbes, Huffington Post, and Search Engine Land.
This guide will help you select and optimize your anchor text for link building without getting you in hot water.
Here are five of the best ways to use social media profiles to help get quality links.
This local SEO checklist covers 50 on-site and off-site points you need to audit.
Learn how to calculate the ROI of your link building campaigns, either on a short-term or long-term basis.
Ditch shortcuts and embrace high-quality link building. Here’s how to stay ahead of your competitors this year.
Is the death of HuffPost’s contributors platform the dawning of a new era of guest blogging and content strategy?
Here’s how to maximize your limited SEO budget without having to make concessions that could jeopardize your SEO success.
Here are seven possible reasons why your link building campaign isn’t working and what you can do about it.
Will broken link building help your client or business? This primer answers the most common questions.
A link outreach campaign can increase your content’s value and help make sure the right people see it. Here’s how.