Optimize Your CTA: Better Alternatives To ‘Click Here’
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs.
About
Kim Krause Berg, CPACC Accessibility and QA Analyst, Accessibility, BM Technologies, Inc. (BMTX) f/k/a BankMobile, owns Creative Vision Web Consulting, LLC, where she has provided website consulting services that take advantage of over 25 years’ experience in website usability, user experience, accessibility, information architecture, mobile design, user testing, software application functional and usability testing and organic SEO.
An early pioneer in search engine optimization techniques in the late 1990’s, her passion for user experience became known as Holistic UX and SEO. Today she specializes in website accessibility and works full time for BMTX as a QA Analyst specializing in web accessibility. She earned the highly distinguished IAAP CPACC Certification and is a featured speaker and writer with an esteemed reputation.
Her pet project is creating a directory of resources focused on human experience and inclusive design, called TheUserIsOutThere.com
Articles
A Guide To Automatic Accessibility Solutions For Search Marketers
Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits).
Build A Solid Foundation For SEO With Web Accessibility Requirements
Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web.
Web Design Practices That Frustrate SEO Pros
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here’s how to make it happen.
Website Accessibility & the Law: Why Your Website Must Be Compliant
Designing for inclusion and website accessibility isn’t just for compliance – it is a good business decision to make. Learn why here.
Web Accessibility for the Human Experience: When We Can Help
We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help.
Practical Tips for Accessibility, Search & Human Experience Design
Creating ethical and compassionate web experiences for all should be the goal of businesses. Learn more about digital human experience design here.
Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.
Who Is Responsible for Meeting Website Accessibility Compliance?
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now.
Marketing Accessibility Based on Human Life Experiences
Learn why inclusive web design trumps AI-based accessibility remediation solutions and the importance of marketing with people – not sales – in mind.
A Beginner’s Guide to ADA Website Accessibility Compliance
Learn about inclusive design and how to optimize your website for ADA compliance with this beginner’s guide to accessibility.
How to Meet the Increased Demand for Website Accessibility
Many people now depend on the web for basic necessities. It has uncovered the website accessibility issues most businesses have. Here’s how to address them.
Accessibility for Digital Businesses: How Your Company Can Be a Leader
Here’s why adopting accessibility guidelines is the ethical thing to do for companies with public-facing websites or software products.
Marketing Website Accessibility in the Age of Assumptions
Here’s what you need to know before adding website accessibility services to your digital marketing or web design company’s offerings.
Here’s Why Inclusive Web Design with SEO Wins
Here’s how inclusive design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge.
Search & the Emotional Response to Information Seeking
Discover how developments in neuro-information science and biometrics are shaping the future of search.
How Your Company Can Prevent ADA Website Accessibility Lawsuits
How do you prevent your company from being a target for a website accessibility ADA lawsuit? Find out here.
Top 36 Web Accessibility Resources for Digital Marketing Companies
Here are the best tools for accessibility testing, trusted accessibility testing companies, and a list of reputable advocates and resources.