The Magic Wheel of PPC Automation Optimization
Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here’s how to do it right.
About
Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 3 years, and has written articles for multiple industry publications. He is one of the hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker presenting on all things Paid Search (especially Shopping Ads). Kirk is a reader who currently resides in Billings, MT with his wife, 5 children, and little sleep.
Articles
A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
The Agency Guide to Surviving Next Year’s Black Friday Week
The aftermath of the holiday rush often leave agencies exhausted – but this doesn’t have to be the case. These four tips can help.
When Ad Platforms Control the Auction, Return, Data… & Now the Cookie
Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.
An Analysis of 6 Google Shopping Bidding Models
Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.
4 Tips for Running a Small Digital Agency in Times of Crisis
Here are tips to help agency owners and managers keep their digital marketing agencies running amid the COVID-19 pandemic.
Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss
There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why.
The Marketing Funnel Isn’t Dead, We Just Understand It Better
Is the marketing funnel really outdated due to the influence of digital? Or has our understanding of it simply evolved?
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
A Manual Bidding Process for an Automated World
Here’s what you need to know about PPC bidding practices in an automated world.
Spring Clean Your Google AdWords Account in 5 Easy Steps
Here are five relatively easy but essential steps to clean up your AdWords account.
When Optimizing Your PPC Campaigns Strangles The Funnel
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel