SMART Goals: How To Write Effective Goals With Examples
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results.
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34 High-Ticket Affiliate Marketing & Partner Programs 2024
Looking to maximize your revenue streams? Explore these high-ticket affiliate marketing programs with high one-time payouts and recurring commissions for individuals, agencies, and consultants.
Websites Created With Google Business Profiles To Shut Down In March
Google will shut down websites created with Google Business Profile in March 2024. Here’s what local business owners and advertisers need to know.
Microsoft Offers Tips For Better Ad Copy With Prompt Engineering
Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google Terminates Contract With Appen For Search Quality Raters
Google LLC has terminated its contract with Appen, a company that provides search engine evaluations, effective March 2024.
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
How do AI-generated images and stock photography affect user experience? Explore thoughts from John Mueller, Google Search Advocate, in this discussion with the SEO community.
John Mueller On Keyword Domain Names And Branding For SEO
Should you use keywords in domain names for SEO? Google Search Advocate John Mueller offers a definitive answer and what to focus on instead.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
How To Increase Localized Traffic To EU Domain Hosted In US
Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US.
Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD
Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow.
New Google Labs Design Includes AI Tools For Search & Creativity
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work.
Google Bard: Export Code To Replit In 18 Programming Languages
In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard’s coding capabilities for SEO.
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Google Confirms ‘Openness’ As Local Search Ranking Factor
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
Google Maps: New Location Data Controls & Ability To Delete Visits
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule
Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
Mixtral-8x7B: 4 Ways Marketers Can Try The New Model From Mistral AI
Learn about Mistral AI’s newest model, Mixtral-8x7B, including performance metrics, four demos to try, and examples of how it responds to SEO questions.
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
Explore OpenAI’s response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company’s presence in search.
Marketers Can Upgrade Or Subscribe To ChatGPT Plus For GPTs
OpenAI has reopened ChatGPT Plus upgrades and new signups. Here is the main feature marketers and SEOs have been waiting to try.
Are Core Web Vitals A Ranking Factor?
Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings.
Google Introduces Gemini And Updates Bard With Gemini Pro
Learn about Gemini, Google DeepMind’s most advanced AI model, redefining benchmarks in AI technology with its state-of-the-art performance and multimodal features.
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
Explore Reddit’s 2023 recap, including the top trends in knowledge-focused subreddits, unique engagement opportunities, and latest news for advertisers.
Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024
Microsoft Deep Search for Bing powered by GPT-4 offers comprehensive results for complex search queries. Explore how it works and what’s coming in 2024.
4 Google Gemini Models Coming To The Vertex AI Model Garden
Despite the reported cancellation of events for the Google Gemini launch, a public preview may be coming soon as models appear in Vertex AI.
Microsoft Advertising Partners With Baidu Global For Chat Ads API
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.