What Google AdWords’ Ad Rank Update Means for Your Business
This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the...
Larry Kim
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Larry Kim is the CEO of Mobile Monkey and founder of WordStream.
Articles
Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong
It’s not uncommon to hear marketers complain that “AdWords doesn’t work.” Sometimes you’ll hear this from major enterprises that should know better (looking at you,...
Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?
Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control,...
Top Alternatives to Google Reader Plus Other Discontinued Google Products
On July 1, Google Reader will join a long list of discontinued Google products and services, a list that includes social media services like...
Why New AdWords Image Extensions Will Steal All Your Leads
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s...
How Google Makes Money From Mobile – Grading Google’s Top 20 Mobile Products
Mobile is taking the world by storm, and far be it from Google to be left behind! The search giant is tackling mobile from (almost)...
How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Are Search Engine Marketers Warming up to AdWords Enhanced Campaigns?
As of the time of this writing, it’s been just over 3 weeks since the release of enhanced campaigns, the biggest upgrade to AdWords in...
Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes,...
Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!
New keyword research from WordStream suggests that buffalo chicken dip — apparently a dip designed to taste like buffalo chicken wings — owes virtually its...
Is the Internet Hurting the Earth? [Infographic] #Earthday
This Sunday is Earth Day 2012, when we earthlings devote the entire day to hugging trees and recycling plastic water bottles in retribution for the...
A PPC Marketer’s New Year’s Resolutions for 2012
This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective...
Five New AdWords Tools that Can Help You Move the Needle
If you’ve tried to use your RSS reader to stay up to date with innovations on the Google AdWords platform, you probably have some unread...
Seven Advanced Questions About Quality Score Answered
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is,...
What’s New With AdWords?
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s...
How to Avoid Being Google Slapped
Photo src If you’re an AdWords advertiser, chances are you’ve heard the expression “Google slap.” Maybe you’ve even known someone who has been Google slapped...
13 Online PPC Marketing Courses
If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these...
Scott Brown Tops Coakley in Massachusetts Election & Social Media
Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one...