Landing Page Optimization Techniques Lower Acquisition Costs
Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost....
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost....
Google dominates the minds and desktops of Internet users, with Yahoo a distant second, according to a nationwide consumer survey on search engines whose results...
An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I...
20 Questions with Gary Flake, Head of Yahoo Research Labs An interview in the ROTW space this time around. Dr. Gary Flake, Principal Scientist &...
After Pyra Labs (The maker of Blogger), and advertisement companies like Applied Semantics and Sprinks, it’s the turn of an email software company Neotonic Software....
The recently launched Yahoo! Toolbar BETA with Anti-Spy is in the news for the wrong reasons. Apparently, the beta toolbar does not select the option...
Finding the prices at the gas stations too much to handle this summer travel season? Yahoo is offering a new search engine shortcut to help...
Google is sharpening the search tools that it sells to companies, schools and government agencies, hoping to mine new revenue sources as it strives to...
Online sales sped past the $100-billion-mark in 2003, surpassing all industry expectations. According to The State of Retailing Online 7.0, an annual Shop.org study conducted...
Rocket launched their Java based RSS reader a couple of months ago. Here’s our ResourceShelf post from 3/9/04. Yesterday, the Canadian company announced a couple...
Since November 2003, the good folk at Google have found themselves on a public relations roller coaster. As the biggest and most popular search tool...
Tokyo police arrested two men on Sunday for allegedly obtaining client data from Internet service provider Softbank BB Corp, in a massive leakage of such...
Microsoft and MSN is pumping up the volume on search, and not just a web search engine. Yusuf Mehdi, MSN’s top executive, announced the company...
Yahoo has released a beta version of its downloadable toolbar in the US that will detect and remove unwanted software (AKA spyware) installed on user...
On May 3rd ResourceShelf’s GaryPrice posted a list of domain names that were registered in April and included the word Google. Many of our readers...
Google has had a meteoric rise to stardom. I remember an article I saw in PC World Indian Edition in the year 1999 which mentioned...
Yahoo just officially launched their new Yahoo Messenger 6 upgrade after weeks of beta testing by Yahoo users (Search Engine Journal editors included). The upgrade...
Kanoodle and 24/7 Real Media announced today that they have joined forces to release BehaviorTarget, a behaviorally- targeted sponsored links product. Kanoodle, provider of sponsored...
To draw a parallel between Netscape & Google in their fight against Microsoft, it is necessary to examine the various similarities between the two situations...
Every other search engine now has its own toolbar. Even individual sites have started offering their own toolbars! In fact, if you are a web...
This week we have another example of innovative and useful work coming from a small company in the search and info retrieval space. Say hello...
Google may be taken to court over a “googol” by the family of Professor Edward Kasner. Kasner, who invented the word “googol” in the 1930s...
Browse the headlines of any online or printed news source and you would be hard pressed not to hear about Google’s upcoming IPO. If you...
Google today proposed guidelines for Internet download software such as advertising ware, browser helpers, or search toolbars. Google states that they have become “alarmed by...
Some Google GMail users were surprised to log in this week and see their abnormal 1 gigabyte of free email storage space transformed into a...
In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement. This...
Making news yesterday, Lycos Europe introduced a paid 1GB email service which beat the slow paced Google GMail launch. However, GMail’s functionality may make it...
According to results gathered from Thumbshots.com and their new ranking tool, Yahoo search results are getting better and more relevant. Thumbshots Ranking is a new...
Yahoo on Tuesday released an e-mail standard that prevents spammers from hiding behind legitimate e-mail addresses. Yahoo’s proposed standard, known as DomainKeys, would embed outgoing...
A new Search Engine User Attitudes Survey perfermed by iProspect confirms that knowing the characteristics of your target audience plays a significant role in a...