2023 Forecast: SEO & Content Marketing Trends You Need To Know
Discover new ways to update your content marketing and SEO strategy with 2023’s marketing trends and changes in mind.
Loren Baker
Founder
Company
Follow Me
Education
Expertise
Favorite Tools
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
Talking AI, SEO & IndexNow Updates With Bing [Podcast]
How does Bing use AI? How can you get more from Bing? What’s giving Bing an edge? Fabrice Canel shares why Bing is better.
3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.
Social Ads: Connecting Performance & Metrics To Outcomes [Podcast]
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode.
The Top 3 Ways To Build Authority By Going Beyond Just Link Building
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others.
Audience First SEO With HubSpot [Podcast]
How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show.
Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast]
Advanced SEO questions? Google’s Martin Splitt shares answers and insights in this special Q&A episode.
Two Search Experts Discuss Blogging About SEO [Podcast]
Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary!
Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console
Watch Google’s Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more.
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.
How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]
Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry.
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence
Uncover the 7 innovative ways to help your website succeed in search while giving visitors a top-notch user experience.
Link & Blogging Strategies For 2023 [Podcast]
Learn the latest techniques in blogging and link building in our latest SEJ Show episode.
ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast]
Find out how Neeva is already using AI to power its search results and change the way users get information.
How To Supercharge Your Keyword Research With Powerful Topic Clustering
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website.
Identity & Custom User Experiences – How ID Helps Convert [Podcast]
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode.
How To Target Multiple Cities Without Hurting Your SEO
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities?
Creative Intelligence And Its Role In Online Advertising [Podcast]
Can creative intelligence really help you get more from your marketing? Alex Collmer, CEO of VidMob shares his insights.
Expert SEO & Google Algorithm Predictions For 2023
Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold.
Journalism to PR to Marketing to Sports – A Journey [Podcast]
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?
Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast]
Zero-click searches are becoming more frequent. What can you do about it?
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Learn how to tap into each social media platform’s algorithm to improve your search visibility.
How To Analyze Your Content & Craft A Winning Strategy In 2023
Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings.
The State of SEO With SEJ’s Ben Steele [Podcast]
If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO.
Are Press Releases Still Good For SEO?
Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy.
SEO Testing: 8 Experiments To Improve Organic Traffic
As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in.
Scarcity Marketing & The Fear of Missing Out [Podcast]
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more.
The Future of Programmatic: Transparent & Value Driven [Podcast]
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
SEO Data And New Opportunities [Podcast]
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that.
How To Leverage Amazon Prime Day To Grow Sales [Podcast]
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon?
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More