10 Steps AOL Should Take to Reinvent the Open Directory Project (DMOZ)
Lately AOL has been taking some intriguing steps in their relationship building with the website publishing and marketing world. This week, AOL’s controversial Netscape Open...
Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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Local.com Opens in the UK : UK.Local.com
Local.com continues to grow and has expanded into the UK with its new UK Local Search Engine, which was just released from beta. The new...
Yahoo Ranking Changes : Domain Name Importance & 301 Redirects
When Aaron Wall talks, the SEO community listens. Mr. Wall has recently noticed some major changes in the Yahoo ranking algorithm which could have a...
Google Custom Search Offers Business Edition
The Google Custom Search team sent out an email this week reminding/announcing users that they now offer a business edition of Google Custom Search which...
Google & Yahoo Link Trackers Experience Problems
Funny how trends seem to follow themselves in the search world as Google and Yahoo backlink tracking services provided by Google Webmaster Tools and Yahoo...
The 5 Essential Types of Site Links
Ben Yoskovitz of the Instigator Blog made a guest post over a CopyBlogger about the 5 types of links webmasters should be using properly, besides...
Propeller.com Goes Live : Netscape Makes the Switch
AOL’s Netscape social news Digg-clone has made the switch from Netscape.com to the new branding of Propeller.com. We had reported on the planned change last...
Jessica Bowman Joins Yahoo! as In-House SEO Evangelist
Jessica Bowman, a contributing columnist at Search Engine Journal and long time advocate for In-House SEO, just emailed to let me know that she has...
Yahoo Acquires Zimbra Open Source Email & Collaborative Software for $350 Million
Yahoo has announced the acquisition of Zimbra, which is an open source Ajax based email, calendar and contact management software which can be used both...
Google AdWords & Analytics : Reporting Different Click and Traffic Numbers
Dan London from the AdWords Editor Explained blog has a rundown of some alarming stats he saw in his Google Adwords and Google Analytics accounts,...
Idearc Acquires Switchboard.com from Infospace for $225 Million
The local search land grab continues as today Idearc, the parent company of Verizon and Superpages.com, has announced the purchase of Switchboard.com and other local...
Bidding on the Term ‘Keyword’ : Common Search Marketing Mistake
This is one costly mistake in Pay Per Click Search Marketing which is costing businesses loads of money while raking it in for the search...
Yahoo Acquiring BuzzTracker News Aggregator for $5 Million
Michael Arrington is reporting that Yahoo has acquired BuzzTracker, a small news aggregation site which I have always considered more of a news scraping site,...
Yahoo Files for New Social Networking & Telecommunications Trademarks
Patent filings are a surefire way to predict and monitor the technology that search engine companies will be implementing into their offerings, but the trademarks...
Wordze Keyword Research Tool
Wordze, dubbed the King of Keywords, is a keyword research and search volume tool suite which allows its users to dig deep into identifying keywords...
Idearc Buys LocalSearch.com for $3.3 Million
Is it my imagination or is there a massive local search land grab in action between companies like Idearch, Marchex, Dex and Local.com? Idearc Media...
Google Mobile AdWords Goes Widespread : Free Clicks for One Month
Google AdWords has been testing sponsored search ads on mobile for a good while now, but the company is starting to make a major push...
Netscape Social News Rebranding to Propeller.com
Last week Netscape & AOL announced that they would be reverting the Netscape.com site to its old news portal self and away from the Calacanis...
Superpages.com Adds Merchant Comparison Feature
Superpages.com today launched a compare merchant feature which allows users to compare up to eight business listings through a dynamic, customizable drag-and-drop tool. The new...
Google Loves Transparent Links & Hit Counter Spam
Searching Google for to monitor the top ranked sites for high dollar key terms is a long time habit of mine, and a useful way...
MyFloridaTeacher.com : Search Teacher Backgrounds
The State of Florida has launched a controversial new site which lets school students and parents check on the disciplinary histories of public school teachers....
AOL Says Goodbye to Netscape Social News
Netscape has announced that it plans to revert back to its old self with AOL powered news stories and send the Netscape Social News Community...
Delicious Redesigns, Drops the Dots & Adds New Features : Screenshots
Delicious is currently testing a new redesign and Yahoo has invited Search Engine Journal to test and cover the new features at Delicious (available via...
EarthLink TrafficBuilder : Monthly PPC Management
EarthLink, which laid off 50% of its workforce and backed out of the Google partnered San Francisco wireless program, is now refocusing its business structure,...
Facebook Opening Profiles to Search Engine Indexing
Facebook, the super popular social network which has enjoyed somewhat walled garden status by not letting search engines index the bulk of its user profiles,...
Google Fueling Technorati Blog Spamming : Wanda Nara Example
Today I was reading a post on BlackHatSEODiary about the continuous blog spamming of Technorati based upon the public publishing of their top searches. The...
Bill Slawski and Liana Evans Join KeyRelevance
When I ran into Bill Slawski & Li Evans several times at Search Engine Strategies San Jose, I was surprised to find out that two...
Social Media’s Direct Influence on Search Engine Ranking
Social media marketing is becoming more of an accepted part of the online marketing mix because of its ability to drive website traffic and inbound...
PliggSites.com : Directory of Pligg Powered Sites
The effect of Digg style sites on link building, SEO, and driving traffic has helped fuel the social media marketing movement. But did you know...
Yahoo Kickstart : Social Job Network
Yahoo is launching a LinkedIn style service for college students to connect with employees at companies which are recruiting called Yahoo Kickstart. Harrison Hoffman at...
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More