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The Importance Of First Party Data Activation [Podcast]
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
Loren Baker
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Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Articles
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/04/seo-business-case-624d5443904f4-sej-760x400.webp)
Building An SEO Business Case Your Boss Can’t Say No To
Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-featured-image-2-ep267-copy-2-62573d1c6c851-sej-760x400.webp)
Marketing In The Metaverse [Podcast]
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar?
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/stay-up-to-date-in-the-seo-industry-623c7bf788880-sej-760x400.webp)
How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More
SEOs must constantly stay up-to-date on the latest changes. Let us show you the many ways you can learn and follow what’s happening in SEO.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/shutterstock_296280893-623878474d80c-sej-760x400.webp)
Focusing On SEO Alone Just Isn’t Enough. Here’s Why.
While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-featured-image-ep266-624632eb67843-sej-760x400.webp)
How to Pick the Most SEO Friendly CMS For Your Website [Podcast]
CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here’s what you need to know.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-featured-image-ep265-sponsored-6230f872c019a-sej-760x400.webp)
Ask A PPC Live 2022 With Navah Hopkins [Podcast]
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/tips-for-landing-an-seo-job-621cb1ec37a64-sej-760x400.webp)
7 Tips For Landing Your Dream SEO Job
Kickstart your career in SEO and take steps toward landing your dream job with these helpful tips from an industry expert.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-featured-image-ep264-6242b60b6e51c-sej-760x400.webp)
B2B Content Strategies for SEO & Beyond [Podcast]
Get the latest tips and insights for a powerful B2B content marketing strategy.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/indexnow-what-we-know-621d1500f1ba9-sej-760x400.webp)
Everything We Know About IndexNow So Far
No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-streamyard-2-ep265-621e7c15d3571-sej-760x400.webp)
Faster, More Complete Content: How To Rank More In Less Time [Podcast]
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/weebly-seo-6214f17c52933-sej-760x400.webp)
Weebly SEO: Features, Limitations & Tips For Optimizing Your Site
Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-featured-image-ep262-sponsored-62009ce72ad81-sej-760x400.webp)
Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]
Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-featured-image-ep261-sponsored-620595b217bf2-sej-760x400.webp)
The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-featured-image-ep260-sponsored-61f4e74708541-sej-760x400.webp)
SEO For Tourism: How To Outrank The Competition & Get Found
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-streamyard-2-ep259-sponsored-61f01961e008d-sej-760x400.webp)
Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast]
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-featured-image-ep258-sponsored-61e17813576c2-sej-760x400.webp)
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/01/Copy-of-SEJ-Show-Featured-Image-Sponsored-760x400.webp)
Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast]
Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-featured-image-ep254-61aaaa0f4657d-sej-760x400.webp)
SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/10/website-health-check_-top-technical-seo-tips-tools-6176a35d1e27e-sej-760x400.webp)
Website Health Check: Top Technical SEO Tips & Tools
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/09/3-ways-seo-has-changed-this-year-613ef792d8cae-sej-760x400.webp)
3 Ways SEO Has Changed This Year & What It Means for You
In today’s world, content alone will not win in Google’s SERPs. Learn the evolution of Google search and how to top the rankings.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/08/where-site-migrations-go-wrong-sabotage-seo-611a85bbe46e7-sej-760x400.webp)
Site Migration & SEO: Common Mistakes That Hurt Rankings
Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/07/why-your-first-party-data-should-lead-your-organic-search-strategy-60f5422ccad5d-sej-760x400.webp)
Why First-Party Data Should Lead Your Organic Search Strategy
Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/05/seo-insights-or-tips-60a2b7c26909d-760x400.webp)
Top SEO Insights From Leading Organizations
Here’s your inside look into how the best companies are adapting their strategies to get ahead of new developments in search marketing.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/02/paypal-alternatives-603648ad3146e-760x400.webp)
Top 13 PayPal Alternatives for Your Business
Looking for PayPal alternatives? Check out these 13 other options for accepting online payments through your ecommerce website or invoicing.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/proven-local-marketing-strategies-6062e042780e8-760x400.webp)
Proven Local Marketing Strategies to Drive Customer Experience & ROI
Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/link-building-fundamentals-for-ecommerce-affiliate-sites-603d03e2db93f-760x400.webp)
How to Build Links for Ecommerce & Affiliate Sites in 2021
Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/12/seo-101-chapter-2-5fce22d1dd2ca-760x400.webp)
20+ Years of SEO: A Brief History of Search Engine Optimization
The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/02/how-to-improve-your-ppc-lead-quality-follow-up-602bba649fe60-760x400.webp)
How to Improve Your Lead Quality & Follow-up
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
![The Importance Of First Party Data Activation [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2020/11/ranking-and-traffic-drop-featured-image-5fdb55fadcf55-760x400.webp)
22 Possible Reasons Why Your Site Traffic Dropped
Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped.
4 E-Commerce Digital Marketing Strategies For 2022
Forbes
January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes
May 20, 2020
Streaming video technology is more important than ever. See More