Picking Wise Search Projects
Whether you work in-house or take on several clients, there are going to be projects that make you cringe and projects that feel good to...
Lyndsay Walker
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About
Lyndsay Walker is the Director of Online Marketing at Canada’s Web Shop, located in Winnipeg, Manitoba. She is responsible for the strategy and coordination of all online marketing tactics and internal marketing efforts. Her experience includes several years of working with internationally recognized brands and some of the most competitive industries such as Internet pharmacies, payday loans and travel. Also involved in web design and development for over ten years, she brings a technical background to compliment her marketing skills.
Articles
Back to the Search Marketing Basics
I’m currently preparing a presentation for the local advertising association’s lunch that I’ll be speaking at this week. As I’ve gone through the presentation and...
Know Your Client Before You Sign the Contract
Businesses that are looking for a vendor often spend a lot of time and energy researching and meeting with various different companies to make sure...
Six Hurdles to Clear When Exercising Your Brand In-House
You’ve decided that it’s time to give your brand some exercise on the web. And doing this in-house is the best way to do it....
Identify Your Search Marketing Niche
The realm of search marketing has grown by leaps and bounds in the past several years. Along with it, search marketers have relied on blogs,...