Why E-Commerce Needs AMP
Since e-commerce sites are different from news sites, a case must be made for the necessity of implementing AMP pages on an e-commerce site.
About
Marc Purtell is VP of Search Marketing at Direct Focus Online, a full service digital marketing agency that employs hundreds of marketing experts worldwide. He can be contacted at marc.purtell@directfocusonline.com.
Articles
The Impact of Earned Media on App Promotion
There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app...
Google Gold: What You Need to Know About the Release of Google’s Full Search Quality Rating Guidelines
For the first time, Google has released its Search Quality Rating guidelines and the result is 160 pages of SEO Gold. Here is what you...
SEO for E-Commerce: Why You Need Structured Data
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product...
How to Take Your Brand Global with SEO
Converting a challenger brand into a market leader nationally is a difficult yet rewarding accomplishment. The dedication, expertise and investment necessary to make that happen...
The Impact of Encrypted Google Searches on Online Marketing
The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks)....
Successful Link Building in the Content Marketing Era
Make no mistake about it: SEO is getting tougher. A lot tougher With Google becoming increasingly sophisticated at identifying and penalizing unnatural link profiles, it’s...
Five Trends For Navigating The Modern Search Marketing Landscape
The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
Best Practices for Measuring SEO Success
An important element in any SEO campaign is the ability to adjust strategy based on actual results. Tracking the right data is essential not only to...
Beyond Search Rankings: Using SEO to Improve Site Optimization
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that...
The Value of Local SEO to Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition,...
Resurrection After a Google Manual Review
Every webmaster’s and SEO professional’s nightmare is seeing a sudden plummet of those hard-earned Google rankings. The chaos that ensues in trying to pinpoint just...
Reverse Engineering Human Rating to Predict the Future of Search
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of...
SEO in 2013: The Rising Influence of AuthorRank
When considering major trends that will impact SEO in 2013 it’s clear that AuthorRank will play an increasingly important role in marketers’ search and SEO...