How to use Google+ to Increase Brand Engagement
A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, 22% visit Google+ each month. Brands have...
About
Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses. She loves to connect, so don’t hesitate to reach out through her Twitter, Facebook, Google Plus, Pinterest or LinkedIn profiles.
Articles
After Guest Blogging…What’s Left for “Safe” Link Building?
As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every...
Is there ROI in Social Media? Really?
Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with...
Beyond Search & Social: Online Marketing in 2014
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I...
How to Protect your Site and Recover from a Google Penguin Penalty
A month after Penguin 2.0 was released, the dust is settling and most people are eager to know: What exactly is Penguin 2.0 filtering? How...
Google Reader Is Almost Gone, But Do You Really NEED An RSS Reader Replacement?
It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner....
12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our...
Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...
How to use Podio as a Content Marketing & Link Building Tool
Sick and tired of BaseCamp, or other project management solutions that simply can’t provide your online marketing team the level of organization and customization that...
5 Ways to Protect your Website from Google SEO Penalties
Everyone in SEO is talking about it…a new Penguin update is on the way and it is rumored that it will make last April’s ruthless...
How to Create and Promote Successful Social Media Giveaways (and build SEO Links)
As much as I love guest blogging, I think it’s important to diversify your back link portfolio. Focusing on just one type of back link...
Feeding the Content Machine: 6 Steps to Repurpose and Maximize Content Creation
Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has...
6 Feed Readers to Replace the Google Reader Void
So July 1st is looming in the distance with gray clouds hanging heavy and your anxiety is building as to what you’re going to do...
10 Ways to Integrate Vine into your Social Media Marketing Strategy
There are some really great reasons why you should think about using Twitter’s new video sharing app to promote your business or brand. Vine is...
The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank
Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be...
5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics
Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving...
Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority
Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it...