Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
About
Mark Sansum is the Co-Founder and Director at outbloom, a multi award-winning paid media agency that combines digital consultancy with hands-on activation.
Mark is a highly experienced digital leader with a proven track record of success. Leading paid media strategy and activation for over 20 years across global accounts for the world’s leading ecommerce brands. Following 2 decades across independent and network advertising agencies, he co-founded outbloom in 2022 to offer brands an alternative agency model built upon small agile teams of senior-level experts who manage all aspects of digital strategy, including activation.
Mark remains involved in servicing clients whilst running the agency, helping brands to connect the dots across all channels, providing clarity, transparency, and a rich background in performance marketing to help brands unlock growth using paid search, paid social, and more.