CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search.
About
Martha van Berkel is the CEO and co-founder of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of schema markup and how they can leverage semantic Schema Markup to develop their knowledge graph and drive search performance.
Articles
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Enhance your marketing strategies with content knowledge graphs. See how they improve semantic and AI-driven search experiences.
When In Your Digital Marketing Journey Should You Start Doing Schema Markup
Find out how this strategy can improve your SEO performance and drive more accurate and quality traffic to your site.
How To Maintain Brand Visibility And Thrive As Search Evolves
Maximize brand visibility in the changing search landscape. Learn strategies to maintain control of your content on AI-powered platforms.
Why Now’s The Time To Adopt Schema Markup
Harness Schema Markup to create a content knowledge graph. Explore the reasons behind adopting structured data and its benefits in the age of generative AI.
Extending Your Schema Markup From Rich Results To A Knowledge Graph
Harness the potential of Schema Markup to create a content knowledge graph that enhances search engine understanding of your web content.
Are Rich Results Dead? Maximize The Semantic Value Of Schema Markup
Explore the evolving landscape of rich results and the strategic role of Schema Markup amid changes brought by Generative AI search engines.