How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level
In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from...
About
Matt Siltala, owner of Avalaunch Media, shares his love and passion for SEO and all things social on his Internet marketing blog.
Articles
Foursquare – A Marketing Channel Not A Campaign
It was interesting to see this question (below) asked as a comment to a recent article on Foursquare that I was reading. “I need to...
Using Authority Labs for “Local Pack” Rank Checking; My Review
AuthorityLabs is simple yet extensive seo software that’s been around for about a year now. The software provides daily ranking data, as well as link...
How “The Real Joe” Gets Social Media
Talk about the perfect trifecta – the seamless blend of social media, local and offline marketing – the “Real Joe” of Joe’s Real BBQ (a local...
Top Local Business Listing Questions Answered – Interview with Will Scott
I have had many opportunities to chat all things local with my good friend Will Scott, and just the other day we were at it...
Monitoring Your Local Business In Real Time
I noticed a simple tweet the other day that prompted me to write this post. (Although, this subject has been on my mind for sometime...
Your Business & Yelp In 2010
I want to get you thinking the way I am on this one, so bear with me for a moment. I want you to imagine...
Create A Brand From Scratch : Branding & Search
I have a little something to say about this topic, because I have built 3 of my own successful e-tail brands from the ground up....