Matt Bertram, Author at Search Engine Journal

About

Matt Bertram is Head of Digital Strategy @ EWR Digital. He is also the Co-Host of the top rated SEO Podcast, “The Unknown Secrets of Internet Marketing.”

Articles

6 Proven Digital Marketing Strategies For Oil And Gas Companies

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients.

8 min read
9.5K Reads
May 8, 2023

How To Test Your Website Speed

Is your website loading fast enough? Use these tools and implement solutions to increase your website speed and monitor how they impact your SEO rankings.

12 min read
10K Reads
Apr 6, 2023

What Is Newsjacking: 5 Examples That Get It Right

Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands.

9 min read
11K Reads
Jan 19, 2023

A Guide To Enterprise SEO Strategy For SaaS Brands

Discover 7 actionable SEO tips to grow your SaaS network.

11 min read
5.8K Reads
Jan 18, 2023

How To Buy An Online Business (& Where To Buy)

Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration.

14 min read
9.7K Reads
Dec 20, 2022

Competitor Mapping: What Is It & How To Do It

Not sure where to start? Automate your competitor mapping process in 5 easy steps.

8 min read
11K Reads
Nov 22, 2022

7 Tips For Better Local SEO Reporting

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses.

7 min read
9.2K Reads
Oct 6, 2022

SEO And The CFO: Tips To Improve Your Relationship

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that.

6 min read
2.0K Reads
Aug 17, 2022

Local SEO Strategies For Plumbers, Electricians & Other Trades

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help.

12 min read
7.5K Reads
Jul 27, 2022

How Do I Structure A Global Site With Country-Specific Content?

Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.

7 min read
14K Reads
Jun 3, 2022

Hreflang For Beginners: Getting Started With Multilingual Website Tags

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.