Social Media Tips : Why Should I Help You?
When the clock struck midnight on January 1st, I began running. It was a 5k run in Philadelphia, along the Schuylkill River, to be more...
About
Matt Leonard currently directs SEO, SEM and Revenue Management for Cruise Critic, the world’s largest cruise site and part of the Trip Advisor Media Group. You can follow Matt Leonard on Twitter to keep up with his updates. Feel free to ask about his latest charity project, ‘Tweet for the Cure’, to benefit Susan G. Komen for the Cure. The opinions expressed are that of Matt Leonard and not necessarily those of Expedia, Trip Advisor or Cruise Critic.
Articles
How to Identify Indented Listings Opportunities
This is a story for the ‘Seed Man’. I do not know, nor do I have any affiliation with, the aforementioned ‘Man of Seeds’. However,...
Lawsuits & PR Nightmares: Why Employees Need Social Media Guidelines
How have companies with more than 1,000 employees been faring with employees and their social media use? According to multiple recent studies, it appears that...
Local SEO: Using Multiple URLs for Rankings
One tactic frequently implemented successfully with Local SEO is the use of multiple URLs, or micro-sites. To help you better understand how this functions, I’ve...
Google Translate: Web Page Translation Tools
When it comes to the translation of web pages, or making your website easily available in other languages, ‘Google Translate’ is a very useful tool....
Twitter SEO: 4 Simple Tips to Help Your Twitter Profile Rank
Twitter SEO can help you take one more step towards owning your online reputation. When people think of Twitter, they don’t usually think of it...
Large Site SEO: How to Waste Your #1 Ranking with Bad Formulas
If you’re a serious SEO, this is the post to show it in the ‘Comments’ below. The following example is a real world example, from...
The ABCs of a Great SEO Leader
So, you can audit a site. I’ll bet you have a methodology in place to do it a thousand times over. You probably do it...
10 Ways to Be a Great SEO
Most of us see the same tweets, read the same blogs and know the same case studies. We know to optimize titles and anchor text,...