ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.
EU reportedly prepares charges against Google for DMA breaches, alleging its search services receive preferential treatment over rivals.
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time.
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking.
Google expands ‘Circle to Search’ to its iOS apps, enhancing visual search for iPhone users.
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal.
LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows.
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers.
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips.
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results.
Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers.
Google Chrome’s latest CrUX update delivers granular LCP and RTT insights. This can help with optimizing page speed and user experience.
YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.
Study shows Americans trust AI more than social media, with young men expressing the highest confidence.
Google is updating its gambling advertising rules. Preview the changes before they go into effect on April 14.
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition.
Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits.
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent.
Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.
The U.S. Copyright Office addresses questions about AI-generated content and creative ownership in a new report.
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.
Google launches AI-powered “Ask For Me” to make business calls, starting with auto repairs and nail salons.
Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit.
DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google’s AI overviews appear in 30% of searches and nearly three-quarters of problem-solving queries, according to a new study.