Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.
Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY]
A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.
Facebook Lets Advertisers Target Users Based on Travel-Related Web History
Facebook has introduced a new way for advertisers to target users based on their history of travel-related web browsing.
Over 25% of Facebook Users Have Deleted the App from their Phone
A study published today indicates that US adults are making changes to the way they use Facebook.
Instagram is Working on its Own Shopping App
Instagram is reportedly building a new app exclusively for shopping.
Google Introduces New Search Engine for Finding Datasets
Google has launched a new type of search engine designed specifically around helping people find data.
Bing Ads Enhances ‘Overview’ Tab and Report Downloads
Bing Ads rolled out several updates designed to help advertisers save time by getting a faster look at performance insights.
Google Restricts Ads for Third-Party Tech Support Services
Google has updated its advertising policies to restrict ads for third-party tech support providers.
Google’s New Version of Search Console is Officially Out of Beta
Google announced today the new version of Search Console is officially out of beta.
Google Search on Android Loads Repeated Searches Twice as Fast
Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches.
Twitter Tests Threaded Replies and Online Status Indicators
Twitter gave users a sneak peek at some changes that are in the works, including comment threads an online indicators.
Google Discourages Linking to Every Page From a Site’s Home Page
Google’s John Mueller discourages websites from linking to every page from the home page.
Google Search Console Made a Change to Data Calculations as of August 19
Google recently informed site owners that changes were made to the way Search Console tracks certain sets of query data.
Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page
An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.
Google Assistant Can Now Speak Multiple Languages Interchangeably
An update to Google Assistant will allow users to speak more than one language to it at a time.
‘Google Go’ Browser Will Read Web Pages Out Loud, Even on Slow Connections
Lightweight browser ‘Google Go’ received an update this week which will allow it to read any web page out loud.
US Senator Asks FTC to Investigate Google’s Search Dominance
Google’s dominance in online search may be the subject of investigation, as a US Senator calls for an FTC investigation.
YouTube Users Can See How Much Time They’ve Spent Watching Videos
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
Google Responds to Trump Claiming it Didn’t Promote his State of the Union Address
Trump continues his attack on Google, claiming it didn’t promote a live stream of his State of the Union address.
YouTube to Roll Out Non-Skippable Ads to All Creators
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.
Google Search Console to Show History of User Actions
Google announced that the new version of Search Console will soon offer history tracking of user actions.
Bing Enhances Search Results for News Stories
Bing is enhancing search results with a “spotlight” on news, designed to give searchers a detailed overview in less time.
Google Measures Effectiveness of Ads With New ‘Ad Strength’ Indicator
Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live.
Instagram Lets Users Apply to Become Verified
Instagram has simplified the verification process, adding a form to the app that lets users easily apply to become verified.
Google Adds Price Insights to Hotel & Flights Searches
Ahead of holiday travel season Google is making an effort to keep searchers informed about price changes to popular destinations.
Google My Business Adds “Veteran-led” Identifier for Local Listings
Google added a new attribute to Google My Business listings for identifying when a business is led by a veteran.
Google: Focus on Search Console Data When Disavowing Bad Links
Google’s John Mueller recommends focusing on data in the Search Console links report when determining which backlinks to disavow.
Google: We Do Not Rank Websites Based on Author Reputation
Google’s John Mueller has clarified that the search engine’s algorithms do not look at author reputation when ranking websites.