![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/google-ads-report-3-760x400.webp)
Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1055848475-760x400.webp)
Bing Makes its Search Crawler Bingbot More Efficient
Bing’s search crawler, bingbot, has been improved to maximize crawl efficiency.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_91041512-760x400.webp)
Google Notifies Site Owners About Delays With Search Console Reports
Google has notified site owners that some reports in Search Console are currently delayed.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_562748479-760x400.webp)
Facebook Introduces User Retention Optimization for App Install Ads
Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/google-ads-report-2-760x400.webp)
Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More
Pinterest is rolling out a series of updates to its self-serve advertising tools.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1175509357-760x400.webp)
Google My Business Lets Businesses Add Products to Listings
Google My Business has been spotted testing a new feature that lets businesses add collections of products to their listings.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1184831743-760x400.webp)
Pinterest Introduces New Product Pins and Shopping Recommendations
Pinterest is making hundreds of millions of pins more shoppable with links that go directly to the retailer’s product page.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/google-ads-report-1-760x400.webp)
Google Ads Report Editor Gains New Predefined Landing Page Reports
Google is adding two new predefined landing page reports to the Report Editor.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_569487247-760x400.webp)
Bing Ads Now Counts Conversions Based on the Time of Ad Clicks
Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_750610873-760x400.webp)
Google Maps Adds Locations of Electric Vehicle Charging Stations
Google Maps has begun highlighting the locations of charging stations for electric vehicles.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_519014569-760x400.webp)
Google Makes it Easier to Target YouTube Ads to Users on Connected TVs
Google is introducing a new TV screens device type for video, allowing advertisers to target YouTube viewers on connected TVs.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_359466758-760x400.webp)
Google Releases New Version of Shopping Insights for Researching Popular Brands and Products
Google has released a new version of Shopping Insights designed to help advertisers uncover information about popular brands and products.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_792381346-760x400.webp)
Facebook Adds Ability to Create and Share 3D Photos
Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1198607191-760x400.webp)
Google’s John Mueller Predicts Much More JavaScript in SEO in the Coming Years
Google’s John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they’ve encountered so far.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1198023904-760x400.webp)
Facebook Messenger is Reportedly Testing an Unsend Feature
Facebook has been spotted testing an unsend feature for Messenger, allowing users to delete messages after they have been sent.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1184424055-760x400.webp)
Google Improves Attribution for YouTube’s ‘TrueView for Action’ Ads
Google has improved attribution for TrueView for Action ads on YouTube, taking into account those who convert after viewing.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1197949471-760x400.webp)
Google is Testing Ads in the ‘Discover’ Section of its Mobile App
Google has been spotted displaying ads in Google Discover.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1194684346-760x400.webp)
YouTube is Removing Channels From its Partner Program for Content Duplication
YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/We-are-having-a-baby-girl-760x400.webp)
Google Clarifies a Few Things About Recent Search Algorithm Updates
Google’s Search Liaison, Danny Sullivan, has published a series of tweets regarding recent updates to search algorithms.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1172644183-760x400.webp)
DuckDuckGo Traffic Up 50% from Last Year, Hits New Record of 30M Daily Searches
DuckDuckGo has hit a new record of 30 million daily direct searches. That represents a 50% year-over-year increase.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_521260084-760x400.webp)
Google Assistant to Test Automated Phone Reservations Feature Next Month
Google is giving restaurant owners a heads up that it will be testing Assistant’s automated phone reservation feature next month.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1023568351-760x400.webp)
Facebook Introduces New Tool for Measuring Effectiveness of Facebook Ads
Facebook has introduced a new tool which is designed to help businesses measure the impact of of Facebook ads.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-61-760x400.webp)
Instagram Rolls Out New “Kindness” Photo Filter to Spread Positivity
In an effort to make the web more positive, Instagram is rolling out features to spread kindness and combat bullying.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-760x400.webp)
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/05/E95D9A8C-5645-442F-A560-F04737F47661-760x400.webp)
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_1019158018-1-760x400.webp)
Twitter is Removing the Ability to Create ‘Moments’ on Mobile Apps
Twitter is removing the ability to create Moments on its iOS and Android apps on October 23rd.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_715111078-760x400.webp)
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_321230789-760x400.webp)
How to Export Your Google+ Data Before it Shuts Down
A quick walkthrough to help you download your Google+ data before it’s gone for good.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_326388689-760x400.webp)
Google is Shutting Down Google+, Admits Low Consumer Adoption
Google is shutting down Google+ for consumers following a security breach.
![Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2018/10/shutterstock_719930413-760x400.webp)
Google Assistant Can Book Rides and Compare Prices of Ride Sharing Services
Google Assistant is now capable of booking rides from many of the most popular ride-sharing services.