![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/E034EF26-293B-4E65-B789-7AB7D8385939-760x400.webp)
Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]
A new study concludes that up to 30% of search results on page 1 and 2 don’t get clicked on.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/7DE8C88E-4AEA-4FA5-B7F7-07E24402997D-760x400.webp)
Google is Offering a Mobile Web Developer Certification for $99
Google is offering a mobile web developer certification for the low-low price of just 99 dollars!
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/27695EBC-47DC-4D65-A380-96A94FD9291D-760x400.webp)
Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/5079F1D9-89A5-4F53-87DC-B3966E8707D2-760x400.webp)
YouTube Users on iOS Can Now Live Stream Their Screens
Google has updated its YouTube app for iOS with the ability to live stream iPhone or iPad screens.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/706923DB-D439-498A-8745-A21BF71AFF46-760x400.webp)
Google’s iOS App Gets Trending Searches and Instant Answers
Google’s latest update to its iOS app brings two new features that were once exclusive to Android.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/9BDD75F9-E7B3-4433-9E7D-2D3046FA01F0-760x400.webp)
Manage Google My Business Listings Directly From Search Results
Google is making it easier to manage Google My Business listings with a new dashboard embedded in search results pages.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/09/14125993-1796-43E8-BAD2-B5B2DE70BDE8-760x400.webp)
Google Reveals Most Popular ‘How To’ Searches
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/8DFFA3FA-157C-4CA2-A0CD-D3FDEDEA4F5A-760x400.webp)
Google’s YouTube Rolling Out New Features and a New Look
YouTube is undergoing a series of changes on mobile and desktop, including a new look complete with a new logo.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/7D84B0F5-8598-4DB9-9B49-B7F1B5D49ADD-760x400.webp)
Instagram Now Supports Portrait and Landscape Photo & Video in Galleries
Instagram users are no longer limited to publishing galleries full of square photos and videos.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/9979CB8B-F1B0-4451-8C69-A79AD4A7491E-760x400.webp)
Instagram Stories Are Coming to Mobile Web Browsers
When logged into Instagram.com on a mobile browser, you will now see stories at the top of your feed.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/958780C7-87C4-48FE-A5CC-F44C724DA92C-760x400.webp)
Google AdWords Will Track How Often Your Shopping Ad is Displayed First
Google AdWords will now report on how often one of your shopping ads appears in the top position.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/A9818DFA-0820-4914-86B9-10C3B9DD82F3-760x400.webp)
Google is Testing Infinite Scroll in Mobile Search
Google has been spotted testing infinite scroll search results pages in mobile search.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/1B6E1257-6740-4F0B-AA7E-C9EE74FEAF2E-760x400.webp)
Google Introduces Video to Google Maps Listings
Searchers will start seeing video content on Maps, as Google introduces the ability for users to capture and upload video.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/3C6E416A-6B94-4C82-A219-6C841CA2DCB9-760x400.webp)
Facebook to Block Ads From Pages That Share Fake News
Facebook is banning pages from advertising on its network if they have a history of repeatedly sharing fake news.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/87658681-DB48-4750-BAB7-B9B088CE9D91-760x400.webp)
Google AdWords Highlights Popular Search Terms Used to Find Your Website
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/BAD66C75-9A20-4FD8-A356-68B7FF3158F7-760x400.webp)
Facebook’s Mobile App Can Now Capture 360-Degree Photos
Users can now capture and share 360-degree photos with the Facebook mobile app.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/55EA298A-D461-416D-88DF-6120703D6A30-760x400.webp)
LinkedIn Users Can Now Upload Videos to Their Page
All LinkedIn users upload videos to their page, a feature that was previously available to only a select test group.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/DD0441D6-6A19-4D89-89E4-CBDB8811D3BF-760x400.webp)
Google Adds a Depression Screening Tool to Search Results
Google has added a new tool to its search results to help people who may be suffering from depression.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/389A5503-DCDC-4C5C-8CD8-5C9028825BAA-760x400.webp)
Google AMP Links Will Be Shared as Regular Links in iOS 11 Safari
Apple will automatically convert AMP links to regular links when shared from the Safari browser in iOS 11.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/58037468-871F-4F11-9317-36C7BE580999-760x400.webp)
57% of Search Traffic is Now Mobile, According to Recent Study
According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/Ads-on-AMP-Pages-Will-Now-Load-Even-Faster-760x400.webp)
Ads on AMP Pages Will Now Load Even Faster
AMP ads will now load even faster than before, loading as fast as the page content itself.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/5EAC604F-E756-4037-8790-A931BC0C6313-760x400.webp)
Google May Lose Trademark Rights to Its Own Name, Here’s Why
A trademark lawsuit before the Supreme Court alleges the word “Google” has become too generic.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/1B2974C2-3062-465F-A0D6-14F5C8B93673-760x400.webp)
Google Could be Paying Apple up to $3 Billion to Remain Safari’s Default Search Engine
There may be no two companies as competitive as Google and Apple – though reports show they share a unique relationship.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/41882A4A-D817-4166-9129-71C6CBE7E33F-760x400.webp)
Bing’s Dynamic Search Ads Now Available to All US Advertisers
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/9A822B58-1635-4D3C-B20A-7F6D132242EB-760x400.webp)
Google Has Plans to Boost Subscriptions for News Publishers
Google has a three-tier plan to boost paid subscriptions for news publishers.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/2E5420BC-B028-4C39-92F7-4B7BE397A55B-760x400.webp)
Google Introducing Autoplaying Video Previews in Search Results
Google announced it has begun rolling out autoplaying video previews in search results.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/3A5D666B-2855-4669-8CDC-14239AAE1BE5-760x400.webp)
Google AdWords Universal App Campaigns to Replace App Install Campaigns
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/A250DDB8-B7ED-4B47-9213-40A58CBAAF4A-760x400.webp)
Bing Ads Introduces Color-Coded Labels
In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/C6EBC732-0349-4B0B-815F-44AC49CD3137-760x400.webp)
Google Search is Looking Out for People with Pollen Allergies
Fall allergy season is on the way, which means more allergy sufferers looking for details about local pollen levels.
![Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2017/08/620ADCEC-EA05-4BE7-B0F0-CA15A0043CCE-760x400.webp)
Google Explains Why Rich Snippets Are Not Showing Up in Search Results
Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.