Google: Top Ranking Factors Change Depending on Query
Contrary to popular belief, Google says there are no top 3 ranking factors that apply to all web pages.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Facebook Tests Data-Friendly Instant Videos on Mobile
Facebook is testing Instant Videos, a feature that will allow users to watch video on mobile without data charges
Google to Advertisers: Get Your Mobile Landing Pages Ready
Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.
Links to Decrease in Importance, Says Bing
James Murray of Bing can be heard in a recent interview saying links may decrease in importance.
Twitter is Testing a Built-in Tweetstorm Feature
Twitter has been spotted testing a tweetstorm feature built into its own app.
Instagram Tests Sharing Stories Directly to Facebook
Instagram has been spotted giving users the option to share stories directly to Facebook.
Google Adds More Tabs to Search Cards on Mobile
Google is updating its Knowledge Graph cards in mobile search with more tabs for certain queries
View/Change What Google Knows About You With Redesigned Dashboard
Google is rolling out a newly redesigned privacy and security dashboard; otherwise known as Google Dashboard.
Google Chrome Has a New Barcode Scanning Shortcut
With the latest update to Chrome on iOS, there is now a shortcut on the keyboard for scanning barcodes.
Up to 30% of Google Search Results on Page 1 and 2 Don’t Get Clicked On [STUDY]
A new study concludes that up to 30% of search results on page 1 and 2 don’t get clicked on.
Google is Offering a Mobile Web Developer Certification for $99
Google is offering a mobile web developer certification for the low-low price of just 99 dollars!
Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance
In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.
YouTube Users on iOS Can Now Live Stream Their Screens
Google has updated its YouTube app for iOS with the ability to live stream iPhone or iPad screens.
Google’s iOS App Gets Trending Searches and Instant Answers
Google’s latest update to its iOS app brings two new features that were once exclusive to Android.
Manage Google My Business Listings Directly From Search Results
Google is making it easier to manage Google My Business listings with a new dashboard embedded in search results pages.
Google Reveals Most Popular ‘How To’ Searches
Site owners looking to capitalize on “how to” searches now have an all new source of data at their fingertips.
Google’s YouTube Rolling Out New Features and a New Look
YouTube is undergoing a series of changes on mobile and desktop, including a new look complete with a new logo.
Instagram Now Supports Portrait and Landscape Photo & Video in Galleries
Instagram users are no longer limited to publishing galleries full of square photos and videos.
Instagram Stories Are Coming to Mobile Web Browsers
When logged into Instagram.com on a mobile browser, you will now see stories at the top of your feed.
Google AdWords Will Track How Often Your Shopping Ad is Displayed First
Google AdWords will now report on how often one of your shopping ads appears in the top position.
Google is Testing Infinite Scroll in Mobile Search
Google has been spotted testing infinite scroll search results pages in mobile search.
Google Introduces Video to Google Maps Listings
Searchers will start seeing video content on Maps, as Google introduces the ability for users to capture and upload video.
Facebook to Block Ads From Pages That Share Fake News
Facebook is banning pages from advertising on its network if they have a history of repeatedly sharing fake news.
Google AdWords Highlights Popular Search Terms Used to Find Your Website
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
Facebook’s Mobile App Can Now Capture 360-Degree Photos
Users can now capture and share 360-degree photos with the Facebook mobile app.
LinkedIn Users Can Now Upload Videos to Their Page
All LinkedIn users upload videos to their page, a feature that was previously available to only a select test group.
Google Adds a Depression Screening Tool to Search Results
Google has added a new tool to its search results to help people who may be suffering from depression.
Google AMP Links Will Be Shared as Regular Links in iOS 11 Safari
Apple will automatically convert AMP links to regular links when shared from the Safari browser in iOS 11.
57% of Search Traffic is Now Mobile, According to Recent Study
According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets.
Ads on AMP Pages Will Now Load Even Faster
AMP ads will now load even faster than before, loading as fast as the page content itself.