Google Launches Custom Event Data Import For GA4
Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
YouTube Rolls Out Thumbnail A/B Testing To All Channels
YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time.
Google’s Gary Illyes: Lastmod Signal Is Binary
Google’s Gary Illyes reveals lastmod signal treatment is binary – trusted completely or ignored.
Google Reminds Websites To Use Robots.txt To Block Action URLs
Google’s Gary Illyes recommends using robots.txt to block crawlers from “add to cart” URLs, preventing wasted server resources.
Apple’s AI Push: ChatGPT For Everyone, But At What Cost?
Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems.
Google Analytics Update To Improve Paid Search Attribution
Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets.
Google Gives Merchants New Insights Into Shopping Search Performance
Google’s Search Console now provides ecommerce sites data on product listing performance across Google’s shopping surfaces.
MozCon 2024: Britney Muller On How To Use Gen AI In Marketing
AI expert Britney Muller guides marketers through leveraging generative AI by utilizing its strengths while mitigating bias and limitations.
Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak”
At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate.
SEO In Crisis? Moz Search Scientist Warns Of Challenges Ahead
Google’s AI disrupts organic SEO; search scientist suggests pivoting strategies to commercial queries, local SEO, and better content.
MozCon 2024 Announcements: AI SEO Tools & Affordable API Plans
Moz unveils AI-powered tools, affordable API plans, and product updates at MozCon.
Google To Limit AI Overviews For “Nonsensical” Queries
Google addresses concerns about AI overviews, while continuing to claim they lead to higher user satisfaction and more clicks.
Google Validates Leak, Igniting Questions Around Search Transparency
Google confirms leaked documents are authentic, urges caution in interpreting the data.
Google Search Leak: Conflicting Signals, Unanswered Questions
Leaked Google documents suggest user engagement metrics influence rankings, contradicting past statements. The leak has sparked controversy within the SEO industry over Google’s transparency.
Google To Shut Down Business Profile Chat Feature
Google to discontinue Business Profile chat feature by July 31, urging businesses to seek alternative solutions.
Google’s AI Overviews Shake Up Ecommerce Search Visibility
Data reveals Google AI overviews are disrupting ecommerce visibility, pulling product data from non-ranking sources.
Google Analytics Adds Direct Export To Google Sheets
Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration.
Google Rolls Out Search Profile Feature For Reviewers
Google rolls out a new type of social profile that makes users’ written reviews in Search publicly accessible.
Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny
Google’s new AI search overviews stumble with inaccurate, bizarre responses, prompting mainstream media attention.
Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet
Google confirms algorithmic actions for site reputation abuse are not live yet, and the exact scope of these actions remains unclear.
WordPress 6.5 Enhances SEO With ‘Lastmod’ Support
WordPress 6.5 introduces native lastmod support, improving crawl efficiency for search engines.
SEO Job Listings Reportedly Down 37% Year-Over-Year
SEO job listings dropped 37% in Q1, though senior roles increased slightly amid economic pressures.
Google Won’t Commit To AI Search Traffic Data In Search Console
Google won’t commit to providing websites with Search Console data on traffic generated from AI search results.
Google CEO Addresses Concerns Over AI’s Impact On Search Traffic
Google CEO downplays concerns over AI search impacting website traffic, claims it drives more engagement.
Link Rot: 38% Of Webpages From 2013 Have Vanished
Pew Research Center study reveals widespread digital decay: 38% webpages, government links, tweets vanish within years.
Ex-Google Manager Compares AI Overviews To Failed Google+
Ex-Google engineer blasts company’s panicked, poorly motivated AI projects lacking true user needs.
Google Hints At Improving Site Rankings In Next Update
Google aims to better reward high-quality content sites in the next core update.
ChatGPT To Surface Reddit Content Via Partnership With OpenAI
Reddit partners with OpenAI to integrate content into ChatGPT.
Google Ads Restricts Brand Names & Logos From AI Image Generation
Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images.
Google AI Overviews = Theft? Court Ruling Sets Precedent
Google’s AI search overviews spark debate over fair use of web content, echoing recent French court rulings against tech giants.