Matt G. Southern, Author at Search Engine Journal

About

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.

Articles

News
PPC

Microsoft Advertising Releases Holiday Season Marketing Guide

Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

2 min read
1.4K Reads
Oct 10, 2023

Page Speed As A Google Ranking Factor: What You Need To Know

Does Google’s organic search algorithm factor page speed into its rankings? Here’s what you need to know about page speed for SEO.

5 min read
35K Reads
Oct 8, 2023

Is Mobile-Friendliness A Google Ranking Factor?

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out.

4 min read
12K Reads
Oct 6, 2023

News
SEO

Google Confirms Resolution Of Indexing Bug

Google confirms there’s an ongoing issue delaying search indexing for newly published content.

1 min read
11K Reads
Oct 6, 2023

News
SEO

Google Launches October 2023 Core Algorithm Update

Google releases new core search algorithm update, expected to roll out over next few weeks.

2 min read
68K Reads
Oct 5, 2023

News
SEO

Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

3 min read
1.5K Reads
Oct 5, 2023

URLs As A Google Ranking Factor: What You Need To Know

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms.

4 min read
15K Reads
Oct 5, 2023

Are Sitewide Links A Google Ranking Factor?

While it’s understood that Google employs links as a factor for ranking, the question remains: do sitewide links influence your organic search rankings?

5 min read
6.1K Reads
Oct 5, 2023

HTTPS As A Google Ranking Factor: What You Need To Know

HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO.

4 min read
5.2K Reads
Oct 5, 2023

Meta Introduces New AI Tools For Advertisers

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

2 min read
4.1K Reads
Oct 4, 2023

News
SEO

Google Rolls Out October 2023 Spam Update

Google is enhancing its spam detection systems, promising better language coverage and cleaner search results across various spam types.

2 min read
20K Reads
Oct 4, 2023

Google Assistant With Bard: Using AI To Complete Personal Tasks

Google unveils AI-powered Assistant With Bard to provide personalized help through conversational prompts.

3 min read
2.2K Reads
Oct 4, 2023

Link Stability: Is It A Google Ranking Factor?

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability?

4 min read
2.2K Reads
Oct 4, 2023

Microsoft Bing Chat: Now With DALL-E 3 AI Image Generator

Microsoft integrates OpenAI’s advanced DALL-E 3 text-to-image model into Bing Chat and Bing Image Creator.

2 min read
9.4K Reads
Oct 3, 2023

LinkedIn Announces New AI Tools To Enhance Hiring & Learning

LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

2 min read
2.0K Reads
Oct 3, 2023

Google Sets New Rules For Bulk Email Senders

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates.

2 min read
15K Reads
Oct 3, 2023

Keyword Stemming: Is It A Google Ranking Factor?

Is keyword stemming a Google search ranking factor? Let’s investigate those claims and get clarity around keyword stemming and its relationship with SEO.