GA4 Updates: New Features To Assist App Marketers
Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Speeds Up AI Summaries, Adds More Visuals To SGE
Google unveiled new AI capabilities for SGE to provide quicker summaries, more visuals, and context.
YouTube Rolls Out 6 Creative Tools For Shorts
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing.
AdRoll & WooCommerce Partner To Offer Unified Marketing Solution
AdRoll partners with WooCommerce to offer ecommerce merchants a unified marketing platform.
The Impact of AI On Jobs: An Interview With Dr. Craig Froehle
In an interview with SEJ, Professor Froehle discusses AI’s role in reshaping jobs, emphasizing continuous learning and responsible AI practices.
WooCommerce Targets 15% Web Share After Explosive Growth
WooCommerce CEO outlines growth strategy and upcoming enhancements for leading e-commerce platform.
Google Assistant To Receive Generative AI Overhaul
Google is revamping Assistant with new generative AI similar to ChatGPT and reorganizing teams to work on the product.
Google: Linking To Authoritative Sites Won’t Help SEO
Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users.
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.
Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences.
OpenAI Shuts Down Flawed AI Detector
OpenAI discontinues AI text detection tool after criticism over inaccuracy.
Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder.
Google: Don’t Choose Cheap TLDs, Avoid Spam Risks
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO.
Google’s On Domain Name Selection: Branding Over Keywords
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.
ChatGPT Gets A Memory: New Feature Remembers Your Preferences
OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses.
Microsoft Doubles Down On AI To Transform How People Work & Search
Microsoft unveils new AI features for Bing, Microsoft 365 to enhance consumer and business search, productivity, and data insights.
Google’s Tips To Enhance Your Business Reputation & Trust
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design.
Meta Enhances Video Capabilities On Facebook
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach.
Brave Browser Under Fire For Alleged Sale Of Copyrighted Data
Brave browser faces criticism for allegedly selling copyrighted data for AI training, sparking debates on ethical data usage and transparency.
ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY]
New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable.
Underneath Google’s Bard AI: A Peek Into The World Of Human Training
Contractors under pressure and low pay crucially shape Google’s Bard AI chatbot, raising concerns over AI product quality.
Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
ChatGPT’s viral popularity wanes as website traffic and downloads drop; users complain AI chatbot’s performance is worsening.
Google Bard Expansion: New Features, New Languages, New Countries
Google Bard rolls out major expansion with new features, languages, and availability in additional countries.
Google Launches NotebookLM – An AI Note-Taking Assistant
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas.
GA4 Legal In Europe Following New Data Privacy Framework
New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still accountable for compliance.
Google Calls For Public Discussion On AI Use Of Web Content
Google wants a discussion on AI’s use of web data. AI relies on data, but how much access is too much?
Microsoft Launches Free AI Training With Professional Certificate
Microsoft partners with LinkedIn to offer free AI skills training and certification amid rising workforce demand.
Google Predicts £400 Billion Economic Boost From AI In UK
Google report: AI could add £400bn to UK economy by 2030. AI aids workers, boosts skills, and spurs social innovation.
Meta Begins Blocking Content From Canadian News Publishers
Meta follows through on threat to block Canadian news content over law demanding compensation for publishers.
Twitter’s Google Rankings Plummet Following Actions By Elon Musk [UPDATED]
Twitter’s search visibility on Google fell by 32% in a single day, according to Sistrix, following actions taken by CEO Elon Musk.