How YouTube’s Recommendation System Works In 2025
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
DeepSeek-R1: The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking.
Google Updates Search Quality Rater Guidelines: What To Know
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types.
Voice Search SEO: 9 Practical Tips For Businesses
Learn eight practical strategies to optimize your website for voice search, including conversational keywords, local and technical SEO.
LinkedIn Report Reveals Most In-Demand Marketing Skills
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.
Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]
Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC).
Google Ads Introduces Advanced Targeting For Performance Max
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance.
Google Drops Breadcrumbs From Mobile Search Results
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop.
Google Expands AI Overviews In Circle To Search
Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices.
Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Google Updates Site Reputation Abuse Policy Documentation
Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance.
AI Search Optimization: Make Your Structured Data Accessible
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility.
TikTok Ban Sparks 5000% Surge In Alternative App Searches
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.
Google Workspace Support: Unclear If Opting Out AI Features Avoids Price Hike
Google adds AI features to Workspace, but two dollar price hike and unclear settings confuse users.
Google Study: 29% In The U.S. & Canada Used AI Last Year
Google-Ipsos study shows global AI adoption rising, but North America lags as trust and communication remain key challenges.
Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google rejects EU’s fact-checking requirements for search and YouTube, defying new disinformation rules.
Google Shopping Rankings: Key Factors For Retailers
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority.
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names.
Google Retires Web Vitals Extension, Moves Everything to DevTools
Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools’ Performance panel.
Google Adds Data Collection Period To PageSpeed Insights (PSI)
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
World Economic Forum (WEF) report reveals the most in demand jobs and skills as industry roles rapidly evolve.
Reuters Institute: Publishers Pivot To Video Amid Search Disruption
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes.
TikTok Ban Update: Will The Supreme Court Pull The Plug?
Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech.
News SEO In 2025: What You Need To Know
A survey from NewzDash reveals 2025 news SEO trends, highlighting AI disruptions, Google Discover’s impact, and top industry challenges.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok’s “What’s Next” report reveals key trends shaping social media marketing in 2025.
How Rendering Affects SEO: Takeaways From Google’s Martin Splitt
Google’s Martin Splitt explains rendering strategies, their impact on SEO, and how to optimize websites for search engines.
Study: 40% Of Consumers Support Brand Trend-Jumping
40% of consumers support brands joining trends, but authenticity, cultural relevance, and quick execution are crucial for success.
Study: 47% Find Search Results Irrelevant During Product Research
Study reveals consumers increasingly abandon traditional search for Reddit recommendations, citing frustration with irrelevant results.
Google Search Console Adds Hourly Data Export To 24-Hour View
Google Search Console adds hourly export to 24-hour view, offering faster, actionable performance insights with reduced data delays.
Google Criticizes Bing For Mimicking Google’s Homepage
Microsoft faces backlash after Bing mimics Google’s interface design, sparking criticism from Google Chrome’s security chief over user deception.