Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
LinkedIn’s new collaborative articles feature uses AI-powered prompts to encourage users to share knowledge and insights.
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters.
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access.
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canel’s Pubcon keynote.
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust.
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves.
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18.
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.
Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities.
Google Search Console update improves security and collaboration with more granular user permissions.
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech.
Learn about Google Search Console’s Bulk Data Export feature and how it can enhance SEO analysis for large websites.
Learn about TikTok’s Creativity Program Beta, a new monetization tool to help creators earn more money with longer content.
Meta launches “Meta Verified” bundle offering users account verification, protection, support, and visibility for a monthly subscription.
Microsoft has implemented new changes to improve Bing’s chat feature, including a cap of 50 chat turns per day.
Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls.
TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days.
Keyword-rich domains may harm a website’s long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.
With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences.
YouTube’s latest updates make it easier for creators to interact with their audience and analyze their video performance.
Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.
A LinkedIn study finds 91% of job seekers are more inclined to apply for a position if the job posting includes the salary range.
NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide.