Google Allows Custom Dimensions In GA4 Reports
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google’s John Mueller: “Search Is Never Guaranteed”
Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed.
Google’s John Mueller On How To Handle Negative SEO Attacks
Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain.
YouTube Updates: More Search Insights, New Channel Page Layout
YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages.
Google Predicts Strength Of Backlinks Ranking Factor Will Drop
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks.
Instagram Launches New Ways For Creators To Earn Revenue
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience.
TikTok Should Be Banned, Says US FCC Commissioner
TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security.
Facebook Expands Professional Profiles To All Users
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways.
71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.
Google Introduces New Search Labels For Coupons & Promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes.
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4).
Meta’s Metaverse Division Loses $3.7 Billion In Q3
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report.
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade.
Twitter’s Most Active Users Have Reportedly Stopped Tweeting
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past.
Twitter Expands Campaign Planner To 15 More Countries
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective.
Meta Lets Brands Search Facebook & Instagram For Stolen Content
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram.
Meta Rolls Out 6 Updates To Facebook Groups
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently.
Google Adds Music Genres As Placement Option For Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.
AMP: Is It A Google Ranking Factor?
Here’s what the evidence says about AMP’s impact on search results and its connection to other ranking factors.
LinkedIn Adds Automatic Captions To Videos
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs.
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google Shopping Searches On Desktop Get More Visual
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images.
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates.
Google Spam Algorithm Update Rolling Out Now
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages.
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.