Google Study: 90% Of Customers Will Share Their Email For An Incentive
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Says Impressions Do Not Equal Search Volume
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.
Inbound Links As A Ranking Factor: What You Need To Know
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look.
What YouTube Video To Make Next
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see.
Learn How TikTok Advertising Works With This Free Guide
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.
Instagram Rolls Out Updates To Live Videos & Remixes
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos.
Are SEOs Unwilling To Say “I Don’t Know”?
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year.
Are Contextual Links A Google Ranking Factor?
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here.
Google Says It’s Not Possible To Prevent Outages
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.
Google Gives Sites More Indexing Control With New Robots Tag
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.
Google Considers Reducing Webpage Crawl Rate
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.
Google Uses Different Algorithms For Different Languages
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.
LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.
Instagram Subscriptions Let Creators Make Monthly Recurring Income
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income.
Google: FAQ Schema Can Be Used On Select Questions
Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section.
Does Google Have A Problem With Big Robots.txt Files?
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size.
Google’s Advice For Targeting Multiple Locations With One Website
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.
How Does Google Search Use Synonyms?
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it.
Google Search Console Updated With Page Experience Desktop Report
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.
How To Use Instagram Reels: A Step-By-Step Guide
Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips.
DuckDuckGo Growth Drops As It Celebrates Milestone
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down.
Link Velocity: Is It A Ranking Factor?
Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building.
Can Google’s Help Documents Be Trusted?
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.
LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.
Yoast SEO Offers Keyword Position Tracking With Wincher Integration
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.
Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information.
Google: Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links.
Google Has Two Types Of Crawling – Discovery & Refresh
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.