YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Twitter Professional Profiles Available to More Businesses
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.
Facebook Explains October 4 Outage
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
Anchor Text As A Google Ranking Factor: Everything You Need to Know
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here.
Twitter Rolls Out 7 Updates to TweetDeck
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.
Google Search Ends Support For Internet Explorer 11
Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.”
YouTube Introduces ‘Typical Audience Retention’ Data
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not.
Holiday Searches Start Early This Year, Microsoft Reports
Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations.
“Google” is Bing’s Top Keyword
“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court.
New Google Ads Budget Report Tracks Daily Campaign Spend
Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior.
Google Helps You Validate Sources Directly in Search Results
Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more.
Google: URLs Are Case Sensitive
Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase.
Google Can’t See Content Behind Captchas
Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it.
Google Working on Indexing Instagram & TikTok Videos
Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.
Google: Extra Content Not Always Needed For Category Pages
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.
Twitter Adds Bitcoin & GoFundMe As Tipping Options
Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.
Google: Referral Traffic Doesn’t Increase Link Equity
When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.
Google’s Apps Work Different on iOS 15
Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.
Google AdSense: Is It a Google Search Ranking Factor?
Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here.
Facebook Has New Ways to Generate Leads & Connect With Customers
Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
How YouTube Recommends Videos
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page.
Why Does Google Replace Page Titles?
Google reveals new information about the page title update and explains why it replaces some titles and not others.
Shopify Makes it Easy to Market to Specific Countries
Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.
LinkedIn Pages Can Now Publish Long-Form Content
LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.
YouTube Expands Community Posts to More Creators
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.
Facebook & Instagram Topics to Watch For Q2 2021
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
Facebook Reports Increase in Use of Digital Tools Among SMBs
Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months.
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.