Google Search Console: How Accurate is the Average Position Metric?
Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Pinterest Lets Content Owners Control How Their Images Are Used
Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used.
Google’s John Mueller: ‘Now’s The Perfect Time’ For an SEO Side Hustle
Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills.
Google: 2 Reasons Why Content Gets Removed From Search Results
Google’s Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results.
Google Postpones Page Experience Algorithm Update to Mid-June
Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June.
Facebook & Instagram Let Businesses Schedule Stories
Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram.
Google Lightning Talks: The State of SEO
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.
LinkedIn Adds New Profile Features to Address Career Gaps
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.
Google: If Blocking a Country’s Traffic, Don’t Block Googlebot
Google’s John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country.
DuckDuckGo Announces Plans to Block Google’s FLoC
DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.
Pinterest Has a New Code of Conduct All Users Have to Follow
Pinterest implements a mandatory code of conduct, called the Creator Code, aimed at maintaining a positive experience for all users.
YouTube Used By More US Adults Than Any Other Social Network
More adults in the US use YouTube than any other social network, according to a study from Pew Research Center.
Google On Optimizing Web Stories For Search Results
Google’s latest Lighting Talks video focusing on doing SEO for web stories and tracking how they perform in search.
Google Product Reviews Update Goes Live in Search Results
Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.
Yelp Reports Major Growth in Searches For Diverse Businesses
Yelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.
Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings
Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.
Google Launches 2 Improvements to Search Console Reports
Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.
Yahoo Answers Shutting Down May 4, Content Will Not Be Archived
Yahoo Answers comes to a close on May 4 with no plans to provide an archive of the website’s 16 years of content.
YouTube Rises to Number 1 App by Consumer Spend
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021.
Facebook Analytics is Shuttering on June 30
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions.
YouTube Expands Monetization To More Types of Content
YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators.
YouTube Tests Hiding Dislike Counts On Videos
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.
Facebook Lets Users Limit Who Can Comment On Their Posts
Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.
Google’s John Mueller Answers Rapid Fire SEO Questions
Google’s John Mueller answers a mixed bag of SEO questions in rapid fire style in the latest video on the Google Search Central channel.
LinkedIn Users Can Add An Intro Video to Their Profile
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new ‘Creator’ mode.
Google Enhances Business Profiles For Stores With Delivery & Pickup
Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.
Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index
Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.
Google: No Benefit to An Artificially Flat URL Structure
Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth.
Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites
Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.
Google: Fine If AMP Page Has More Ads Than HTML Page
Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.