Google’s User-Generated Content Push: Sullivan Explains Shift in Search Results
Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
HubSpot Rolls Out AI-Powered Marketing Tools
HubSpot unveils “Breeze” AI tools for marketing automation, aiming to boost efficiency, though human oversight remains crucial, says VP.
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google Ads Expands AI Campaign Tools To More Languages
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
OpenAI Claims New “o1” Model Can Reason Like A Human
OpenAI claims new o1 model excels in complex reasoning, outperforming humans in math, coding, and science tests.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
Google Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse.
Google Integrates Wayback Machine Links Into Search Results
Google integrates Internet Archive’s Wayback Machine into search results, enabling easy access to older versions of webpages.
Google On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations.
Google Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results.
Google Chrome Drops Support For First Input Delay: What It Means
Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
15 Project Management Tools For SEO Professionals
Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns.
Google Analytics Update: Plot Up To Five Metrics At Once
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
Google May Unify Schema Markup & Merchant Center Feed Data
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
YouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload.
Google’s AI Overviews Slammed By News Publishers
Google’s AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers.
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
Google’s August Core Update Rollout Completed
Google confirms the August core update has finished rolling out, taking 19 days to complete.
Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing.
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.
Yelp Sues Google Over Local Search Dominance
Yelp sues Google for antitrust violations in local search, alleging monopolistic practices that harm competition and consumer choice.
Google Introduces New Consent Management Tools For Advertisers
Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.
Google Rolls Out Tag Diagnostics Tool To Improve Data Quality
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms.