Google Doesn’t Read Unsupported Structured Data
Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Data: Top Holiday Shopping Searches
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
Google Explains How it Organizes Information in Search
Google goes over how its search index is organized, and how it makes SERPs useful, in a new explainer published to the company’s blog.
Google Confirms Rollout of Core Algorithm Update
Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today.
Google Explains Discovery & Refresh Data in Crawl Stats Report
Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics.
Google Combines Hreflang Signals from HTML & Sitemaps
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
Google’s John Mueller: Long Anchor Text Gives Us More Context
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.
Instagram is Letting Advertisers Create Posts With Users’ Accounts
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.
Twitter is Bringing Back Account Verifications
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process.
YouTube is Showing Ads On Non-Monetized Channels
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization.
Snapchat is Paying Users $1 Million a Day to Use a New Feature
Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day to users who submit the best content.
YouTube Analytics Now Reports on Traffic Sources
YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos.
LinkedIn Lists the Top Marketing Professionals of 2020
LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals.
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
Instagram is Making it Possible to Search by Keyword
Instagram is upgrading its search functionality and letting users find content by keyword for the first time.
Data-Backed Ways to Optimize for Google Featured Snippets
New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets.
Google Updates Remove Outdated Content Tool
Google Search Console is updating the remove outdated content tool which allows site owners to request removal of URLs they don’t own.
Twitter Debuts Carousel Ads With Up to 6 Images or Videos
Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement.
Instagram Focuses on Reels, Upsets Users
A recent update to the Instagram app suggests the company is going all-in on Reels, much to the dismay of loyal users.
Google Web Stories Plugin for WordPress Gets First Big Update
Google is rolling out the first major update to its Web Stories plugin for WordPress which comes with three useful new features.
Snapchat Rolls Out More Ads Certification Courses
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.
Search Ad Spending is Growing in 2020 Despite Pandemic
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.
Google Webmasters Rebrands As ‘Google Search Central’
Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.
Spotify Expanding Podcast Advertising Options
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
Google: Core Web Vitals Becoming Ranking Signals in May 2021
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.
YouTube Reveals New Details About its Algorithm
New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it.
Google Shares 16 Stats About Holiday Shoppers
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.
LinkedIn Launches A New Tool For Job Seekers
LinkedIn’s ‘Career Explorer’ is a new tool designed to help job seekers transition into a new field.
Snapchat Lets Users Display Follower Counts
Snapchat is finally giving users the option to display how many followers they have on their pubic profile.