Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses
Snapchat launched an ad unit that, rather than linking to a website, directs users toward calling or texting a business.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Twitter Makes it Easier to Append Tweets to Other Tweets
Twitter makes it easier to stitch tweet threads together by quickly adding a new tweet to an old tweet.
Google’s John Mueller Cautions Against Overuse of Multi-Language Content
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.
Google to Highlight Image Licensing Information in Image Search Results
Google is beta testing a way for sites to highlight licensing information about content that appears in image search results.
Google’s John Mueller to Investigate Deceitful Link Building Practices
Google webmaster trends analyst John Mueller is investigating a particular link building practice and is seeking assistance from SEOs.
Google is Testing AMP Results in Desktop SERPs
Google‘s been spotted serving AMP pages in desktop search in what appears to be a test or a glitch.
Bing Webmaster Tools Gets Refreshed With New Design & New Features
Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools.
Google on Dealing With Manual Actions & Reconsideration Requests
In the latest episode of Ask Google Webmasters, John Mueller offers advice regarding manual actions and reconsideration requests.
YouTube is Testing a New Way for Creators to Make Money From Viewers
YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers.
Google Ads Makes it Easy to Share Audience Lists Across Accounts
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.
Google Search Console Has New Tools to Help With Site Moves
Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains.
How to Optimize AMP Stories for Google Search Results
An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Google’s SEO Best Practices Summed Up in New Video
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO.
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales
In a rare move, a Hollywood studio changes a movie title after its release date to make it more search-friendly.
Domains Ending in .Com to Reportedly Get More Expensive
As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up soon.
Google’s John Mueller: There is No Benchmark for Crawl Budget
There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says.
Google Search Console Begins Reporting on Review/Ratings Markup
Google is introducing a new report in Search Console for sites utilizing review or ratings markup.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Google to Discontinue Classic Version of YouTube on Desktop
Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version.
New Instagram Feature Helps Users Clean Up Their Following List
Instagram is rolling out a new feature that will allow users to group their following list into different categories.
Google Says Hreflang Attributes Should Not Be Used in Anchor Tags
Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page.
Google Lets iPhone Users Conduct Searches With Siri
Google is making it possible for iPhone users to conduct searches via the onboard Siri voice assistant.
Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Maps Updated With New Icon & New Features
Google Maps is getting a slight overhaul with a new icon, new navigation tabs, and new features.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify
Google advises that site owners using Google Tag Manager may need to re-verify ownership of their site in Search Console. An issue was recently detected...
Just 45% of SEO Specialists Feel Their Job is Secure
A survey of SEOs reveals less than half feel secure in their jobs, citing concerns over algorithm changes.
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.