Google Ads to Explain Why Changes in Performance Occurred
Google Ads will now provide explanations for why specific changes in performance likely occurred.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Ads’ Optimization Score Now Includes Display Campaigns
Google Ads is expanding optimization score to include display campaigns, which means it’s now available for search, shopping, and display.
Google Upgrades Its Built-In Mortgage Calculator With New Features
Google has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”
Google Keyword Planner Makes it Easier to Share Plans With Others
Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool.
Google Changes How Local Search Results Are Generated
Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November.
Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month
A study of Google Analytics for local businesses discovers benchmarks for websites across different industries.
63% of Consumers Don’t Know How Search Results Are Categorized
A study of US consumers shows that many don’t fully understand what goes into ranking web pages in search results.
Searchers Are Engaging More With Business Listings in Search Results [STUDY]
A new study on consumer search behavior reveals consumers are getting more active with business listings in search results.
80% of Major US E-commerce Stores Use JavaScript for Crucial Content
According to new data, 80% of popular US-based e-commerce stores use JavaScript on crucial content such as product descriptions.
Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links
John Mueller says, for the most part, it doesn’t matter whether you use absolute or relative URLs for internal links.
Google’s Search For Beginners Episode 3: Hiring a Web Dev [RECAP]
Google’s latest episode of Search for Beginners covers tips for hiring a webs developer and what their responsibilities should be.
YouTube Changes Rolling Out January 2020 May Impact Creator Revenue
YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.
DuckDuckGo Receives Endorsement From Twitter CEO Jack Dorsey
DuckDuckGo has received a high profile endorsement, as Twitter CEO Jack Dorsey recently stated it’s his search engine of choice.
Pinterest Launches a New Home Dedicated to Small Business Shopping
Pinterest has launched ‘The Pinterest Shop,’ which is a new section full of product pins from small businesses.
Google Lets Businesses Add a Custom List of Services to GMB Listings
An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers.
Facebook and Instagram Go Down Across the World on Thanksgiving Day
Facebook, Instagram, and Messenger experienced major outages in various parts of the world on Thursday, November 28.
Paid Social Performs Better Than Expected This Year, New Report Says
Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected.
Twitter Postpones Plan to Remove Inactive Accounts
Twitter is putting off plans to delete inactive accounts following concerns over what would happen to accounts of deceased users.
Twitter Highlights 18 of the Hottest Trending Topics Going Into 2020
Twitter has published a round-up of the fastest growing topics, which are expected to continue growing in 2020.
Twitter to Purge Accounts That Have Been Inactive for 6 Months
Twitter is reportedly planning to delete inactive accounts in an effort to free up usernames for other people.
Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Snapchat Usage Projected to Grow Over 14% This Year
Snapchat is projected to grow more than anticipated by the end of this year, according to eMarketer.
Snapchat Lets Advertisers Run Video Ads Up to 3 Minutes in Length
Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes.
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO.
Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
WordPress.com Introduces A New Way For Websites to Make Money
Websites hosted on WordPress.com can now monetize their content with a new recurring payments feature.
Google Provides New Information on Latest Video Structured Data Features
Google updated its video structured data help document with information on some of the latest enhancements to video search results.
Facebook Expands its Brand Safety Controls for Advertisers
Facebook’s building on its brand safety tools to give advertisers more control over how their brand appears on the network.
Google Search Console to Report on Data Related to Product Rich Results
Google is adding data to Search Console giving retailers insight into the performance of product rich results in Google Search.