Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
Google Ads Experiencing Outage Impacting Key Features [Updated]
Google Ads is experiencing an outage, disrupting key features and reports. The company is working to resolve widespread system issues.
Google Clarifies Autocomplete Functionality Amid User Concerns
Google clarifies Autocomplete functionality, addressing user concerns and explaining recent issues.
Google Chrome Adds Visual Search, Tab Compare, & Smart History
Google Chrome introduces new features: desktop visual search, product comparison tool, and natural language history search, enhancing user experience and browsing capabilities.
Google Introduces INP Improvement For Publisher Tag Ads Library
Google updates Publisher Tag Ads Library to improve INP scores and ad loading efficiency. New features offer publishers more control.
Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected.
Google Expands ‘About This Image’ To More Platforms
Google expands “About this image” feature, enhances deepfake detection, aiming to combat misinformation in search results.
Google Search Algorithm Update Targeting Explicit Deepfakes
Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery.
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.
Google May Rely Less On Hreflang, Shift To Auto Language Detection
Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites.
Google Insights: Can Incorrect Hreflang Tags Hurt SEO?
Google’s Gary Illyes suggests incorrect hreflang tags may not hurt SEO, but the content language remains a key signal for search relevance.
Google Hints Lowering SEO Value Of Country Code Top-Level Domains
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting.
Reddit Limits Search Engine Access, Google Remains Exception
Reddit blocks major search engines from recent content, except Google, sparking debate on data access and AI training practices.
Study Backs Google’s Claims: AI Search Boosts User Satisfaction
An independent study finds that AI boosts search satisfaction. Google leads, but competitors gain. Social media also sees modest improvements.
Google To Upgrade All Retailers To New Merchant Center By September
Google to roll out new Merchant Center for all retailers by September, featuring AI tools and enhanced analytics to boost e-commerce capabilities.
20 Confirmed Facts About YouTube’s Algorithm
Understand how YouTube’s algorithm selects and recommends videos to enhance your content’s reach and engagement with your target audience.
Google Search Revenue Grows 14% In Q2 2024
Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus.
Google Shares Tips To Improve SEO Through Internal Links
Google shares three key tips for effective internal linking to improve SEO and user experience on websites.
Google Abandons Third-Party Cookie Phaseout
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands.
The 10 Best Website Builders To Consider 2024
Want a website but don’t have the skills or time to design and build one? Try one of these top website builders.
Google’s John Mueller On How To Verify An SEO Agency’s Work
Google’s John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised.
CMOs Under Pressure: The Unseen Challenges In B2B Marketing
B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures.
Google’s Web Crawler Fakes Being “Idle” To Render JavaScript
Google’s web crawler simulates “idle” states to better render JavaScript-heavy sites, improving indexing of deferred content on webpages.
Google Says There’s No Way To Block Content Only From Discover Feed
Google confirms no option to block content only from Discover, unlike News, highlighting limitations in crawling control.
YouTube Expands Shorts Toolkit: Auto Layout, Text-to-Speech, & More
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more.
Google Renders All Pages For Search, Including JavaScript-Heavy Sites
Google renders all webpages, including JavaScript-heavy sites, for search indexing.
Google Simplifies Adding Shipping & Return Policies For Online Stores
Google introduces Search Console feature for online stores to easily manage shipping and return policies.
New YouTube Feature Aims To Spark Viral Trends In Shorts
YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond.
Google Struggles To Boost Search Traffic On Its iPhone Apps
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.