Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Bing Improves Image Search With Better Understanding of User Queries
Bing is making image search more precise through improved understanding of the relationships between user queries, images, and webpages.
Bing is Now Utilizing BERT at a Larger Scale Than Google
Bing revealed it’s been using BERT in search results before Google, and it’s also being used at a larger scale.
Google Maps is Adding Local Recommendations in ‘For You’ Tab
Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users.
Google’s John Mueller On Blocking Robots.txt Files From Being Indexed
Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed.
YouTube Launches a Redesign of its Desktop Homepage
YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets.
Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.
YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide
Google Rolls Out New Extensions for YouTube Ads
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
Pinterest Launches a Refresh of Its Mobile App
Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations.
Facebook Unveils New Logo With Unique Branding for All of its Products
Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns.
Google Finally Launches the Anticipated Page Speed Report in Search Console
Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year.
Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly
A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued.
Google Releases its Site Kit WordPress Plugin Out of Beta
Google released version 1.0 of its Site Kit WordPress plugin, which means its officially out of beta after 6 months.
Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.
DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice
A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
Google’s John Mueller & Martin Splitt Answer Questions About Site Speed
Google’s John Mueller and Martin Splitt teamed up for a special edition of the ‘Ask Google Webmasters’ video series.
Selling Likes And Followers Has Been Ruled Illegal By the FTC
In what could be a precedent-setting case, the FTC fined a US business over selling fake likes and followers.
Google Ads Changes How ‘Placements’ Data is Displayed in Reports Editor
Google Ads is updating the ‘Placements’ column in Reports Editor with the same data displayed in campaigns and ad groups.
Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
Google Tests Q&A Videos in Search Results for Universities
Google has been spotted testing Q&A videos in the knowledge graph cards for universities.
Google Lets Anyone Register a .New Domain to Create Custom Shortcuts
Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts.
Twitter Begins Showing More Ads to Some Users
Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
Google Highlights Restaurants That Earned ‘Local Favorite’ Status
Google is highlighting the most loved restaurants in some of the major cities in the US.
Google’s John Mueller Says There is No Ideal Size for Sitemaps
Google’s John Mueller recently stated there is no ideal sitemap size when it comes to optimizing a website’s crawl speed.
Google Will Ignore Flash Content on Websites & No Longer Index SWF Files
Google will stop supporting Flash later this year, which includes web pages with Flash content as well as SWF files.
Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries
Google is rolling out what it says is the biggest step forward for search in the past 5 years.