Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google’s Advice on How to Determine if Your Business Needs a Website
The first episode of Google’s ‘Search for Beginners’ video series aims to help businesses determine if they need a website.
Google Launches New, Animated Video Series About SEO for Beginners
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google’s John Mueller Speaks on SEO for Dark Mode Websites
Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings.
Google Checks Status Codes Before Anything Else When Crawling Content
Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content.
Pinterest‘s Top Trending Holiday Searches for 2019
Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more.
YouTube to Sell Artists’ Merchandise Underneath Videos
YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Pinterest Gives Users More Control Over Content on Their Home Feed
Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings.
Reddit’s First Content Sharing Integration is With Snapchat
Reddit content can now be shared directly to Snapchat, which marks Reddit’s first-ever native content sharing capabilities.
LinkedIn Introduces Enhanced Targeting Tools for Advertisers
LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right audiences.
Facebook is Changing How it Calculates Organic Impressions
Facebook pages are likely to see organic impressions go down as a result of changes to how impressions are calculated.
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers
Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for eCommerce advertisers.
LinkedIn Gets a New Tool for Planning In-Person Networking Events
LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
Facebook Ads in Search Results Rolling Out to More Advertisers
Facebook is giving more advertisers the ability to place ads in search results.
Yahoo to Shut Down All Yahoo Groups on October 21st
Yahoo announced that all Yahoo Groups will be shut down October 21st, and all content will be removed December 14th.
Pinterest Reveals the Top Trending Halloween Searches for 2019
Pinterest has released its 2019 Halloween report, which reveals insights into what people are searching for this time of year.
Facebook Introduces New Custom Templates for Stories Ads
Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram.
New Report Reveals the 3 Trends Shaping Email Marketing in 2020
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020.
Twitter’s Mac App is Back
Twitter relaunched its app for Macs, which brings the same features and design of the mobile app to desktop computers.
Google’s New Customizable Search Snippets Begin Rolling Out This Week
Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week.
LinkedIn Rolls Out 3 New Features for Company Pages
LinkedIn is introducing new features designed to help companies stay better engaged with their employees.
Instagram Gives Users More Control Over Data Shared With Third-Party Apps
Instagram is introducing new features that give users more control over the data they share with third-party apps.
Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights
Facebook released its 2019 holiday marketing guide, which is full of insights heading into the year’s busiest shopping season.
Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.