Microsoft Advertising Launches a Preview of its New Redesign
Microsoft Advertising is in the process of redesigning its interface and is giving users a chance to join a preview.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Tests Q&A Videos in Search Results for Universities
Google has been spotted testing Q&A videos in the knowledge graph cards for universities.
Google Lets Anyone Register a .New Domain to Create Custom Shortcuts
Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts.
Twitter Begins Showing More Ads to Some Users
Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users.
Google Ads Brings New Sets of Data to Shopping Campaigns
Google Ads can now report on cart data for shopping campaigns, tracking all information related to purchases.
Google Highlights Restaurants That Earned ‘Local Favorite’ Status
Google is highlighting the most loved restaurants in some of the major cities in the US.
Google’s John Mueller Says There is No Ideal Size for Sitemaps
Google’s John Mueller recently stated there is no ideal sitemap size when it comes to optimizing a website’s crawl speed.
Google Will Ignore Flash Content on Websites & No Longer Index SWF Files
Google will stop supporting Flash later this year, which includes web pages with Flash content as well as SWF files.
Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries
Google is rolling out what it says is the biggest step forward for search in the past 5 years.
Google Ads to Improve the Optimization of App Campaigns
Google Ads is improving the way it tracks the performance of app campaigns.
Google’s Advice on How to Determine if Your Business Needs a Website
The first episode of Google’s ‘Search for Beginners’ video series aims to help businesses determine if they need a website.
Google Launches New, Animated Video Series About SEO for Beginners
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs.
Google Ads Rolls Out 2 New Tools for Responsive Search Ads
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages.
Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros
The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals.
Google’s John Mueller Speaks on SEO for Dark Mode Websites
Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings.
Google Checks Status Codes Before Anything Else When Crawling Content
Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content.
Pinterest‘s Top Trending Holiday Searches for 2019
Pinterest has revealed its top trending searches for the 2019 holiday season which includes gifts, decor, recipes, and more.
YouTube to Sell Artists’ Merchandise Underneath Videos
YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages.
Google Ads is Testing New Lead Form Extensions
Google Ads is testing a new way for businesses to capture customer information with lead form extensions.
Pinterest Gives Users More Control Over Content on Their Home Feed
Pinterest is making it easier to control the recommendations users see in their home feed with all-new settings.
Reddit’s First Content Sharing Integration is With Snapchat
Reddit content can now be shared directly to Snapchat, which marks Reddit’s first-ever native content sharing capabilities.
LinkedIn Introduces Enhanced Targeting Tools for Advertisers
LinkedIn is rolling out enhanced targeting tools to help advertisers reach more of the right audiences.
Facebook is Changing How it Calculates Organic Impressions
Facebook pages are likely to see organic impressions go down as a result of changes to how impressions are calculated.
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers
Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for eCommerce advertisers.
LinkedIn Gets a New Tool for Planning In-Person Networking Events
LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups.
Google Ads Improves “By Conversion Time” Reporting With New Columns
Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
Facebook Ads in Search Results Rolling Out to More Advertisers
Facebook is giving more advertisers the ability to place ads in search results.
Yahoo to Shut Down All Yahoo Groups on October 21st
Yahoo announced that all Yahoo Groups will be shut down October 21st, and all content will be removed December 14th.
Pinterest Reveals the Top Trending Halloween Searches for 2019
Pinterest has released its 2019 Halloween report, which reveals insights into what people are searching for this time of year.
Facebook Introduces New Custom Templates for Stories Ads
Facebook introduced new templates which make it easier for marketers to create custom stories ads across Facebook, Messenger, and Instagram.