![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1153076705-760x400.webp)
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]
Marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1009800328-760x400.webp)
YouTube Introduces New Ways for Channels to Make Money
YouTube will soon be rolling out more ways for content creators to earn money directly from viewers.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_463058584-760x400.webp)
Google to Display Customer Photos in Shopping Ads
Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1440474029-760x400.webp)
LinkedIn Adds 3 New Marketing Objectives to Campaign Manager
LinkedIn is adding three new ways for marketers to achieve their advertising goals.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/ask-google-webmasters-760x400.webp)
Google is Launching a New Q&A Video Series With John Mueller
Google announced that it will soon be launching a new series of Q&A videos hosted by John Mueller.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/facebook-why-this-ad-760x400.webp)
Facebook Makes it Easier to Understand Why an Ad is Shown
Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the...
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/google-news-redesign-760x400.webp)
Google is Rolling Out a Redesigned News Tab in Desktop Search Results
Google announced it is launching a new look for the ‘News’ tab in desktop search.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1408296089-760x400.webp)
Pinterest Rolls Out a Suite of New Video Tools
Pinterest is rolling out a set of tools to help businesses keep up with the rising demand for video content.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1442423399-760x400.webp)
Google’s John Mueller Explains How Pages Blocked by Robots.txt Are Ranked
Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1390179350-1-760x400.webp)
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1145953094-760x400.webp)
Sponsored Posts From Instagram Influencers Are Driving Less Engagement
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1196540791-760x400.webp)
Facebook Introduces More Ways for Content Creators to Earn Revenue
Facebook is rolling out new tools that allow creators to monetize their content in different ways.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_168661826-760x400.webp)
Google My Business Listings Getting Suspended After Adding Short Names
A number of SEOs have reported having Google My Business listings suspended after adding a short name to their profile.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_338911700-760x400.webp)
Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section
Google is no longer showing results from Bing’s ‘Discover’ section, which it had previously been sending significant referral traffic.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1429828319-760x400.webp)
Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT]
A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/screen-shot-2019-07-05-at-3.55.35-pm-760x400.webp)
Google is Bringing Search Console Data to Third-Party Content Platforms
Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_280679201-760x400.webp)
Google’s Algorithm Adjusts Itself When a Real World Crisis is Occurring
A Google engineer says changes have been made to the search algorithm in response to real-life crises.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_303667889-760x400.webp)
Facebook Reveals Cause of July 3rd Outage, Also Affecting Instagram
The cause of the widespread outage affecting image uploads on Instagram and Facebook has been revealed.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_582041761-760x400.webp)
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates
A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1082206127-1-760x400.webp)
Study Claims Instagram Engagement Has Been in Decline Since May
A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_1390179350-760x400.webp)
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_484096081-760x400.webp)
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_405174820-760x400.webp)
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/google-robots-txt-760x400.webp)
Google Wants to Establish an Official Standard for Using Robots.txt
Google has proposed an official internet standard for the rules included in robots.txt files.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/07/shutterstock_728945050-760x400.webp)
Google: Updating a Page’s Publishing Date Won’t Make it Rank Better
Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/06/shutterstock_675065458-760x400.webp)
The Top 5 SEO Mistakes Made by Marketing Agencies [STUDY]
A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/06/shutterstock_750883999-760x400.webp)
Google’s Diversity Update Gives Smaller Sites a Chance to Rank
A study on the effect of Google’s diversity update concludes smaller sites have a chance to rank for competitive keywords.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/06/shutterstock_4820842-760x400.webp)
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/06/shutterstock_1156650736-760x400.webp)
AMP HTML Now Supports Autocomplete for Faster Search Experiences
AMP pages can now more closely mirror the behavior of regular HTML pages with autocomplete for search and forms.
![Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]](https://www.searchenginejournal.com/wp-content/uploads/2019/06/microsoft-ads-760x400.webp)
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.