Google Revises URL Parameter Best Practices
Google updates Search documentation with standardized URL parameter guidelines, recommending “=” and “&” for optimal website crawling.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers.
Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google clarifies Core Web Vitals’ role: while a ranking factor, it doesn’t significantly impact search rankings compared to content quality.
Google’s Mueller On How To Handle Legacy AMP Subdomains
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal.
Google Expands Travel Feeds In Search Ads
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results
Google To Retire Sitelinks Search Box In November
Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected.
Google’s AI Fails At 43% Of Finance Queries, Study Finds
A study finds Google’s AI overviews provide misleading or inaccurate information in 43% of finance-related searches.
Google Analytics Adds New Segment Sharing Feature
Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions.
Google Search Has A New Boss: Prabhakar Raghavan Steps Down
Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.
Google Warns Against Over-Reliance On SEO Tool Metrics
Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want.
Bing Webmaster Tools Update: More Data, Recommendations, Copilot
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase.
YouTube Introduces Changes Across Web, Mobile, and TV
YouTube announces updates, introducing new features across all platforms in response to user feedback.
Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection.
Google Explains How Cumulative Layout Shift (CLS) Is Measured
Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals.
Internet Archive Hit By Second Breach, Zendesk Platform Targeted
Internet Archive hit by second breach in two weeks, exposing 800,000 support tickets. User data at risk. Security measures underway.
Google Analytics 4 Introduces Realtime Pages Report
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance.
Google Faces Potential Breakup: How DOJ Ruling Could Reshape Search
Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Here’s how it could impact search.
Google Expands Store Ratings In Search Results To New Markets
Google expands store ratings in search results to Australia, Canada, India, and UK.
Meta Announces New Video & AI Features At Advertising Week
Meta announces a new video tab, AI-powered ad tools, and creator partnership features.
Google Merchant Center To Integrate Amazon For Shipping Data
Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance.
Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives.
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.
The 10 Best Headless CMS Platforms To Consider
These solutions are ideal for developers seeking a decoupled approach. Explore our top picks and make an informed decision.
YouTube Extends Shorts To 3 Minutes, Adds New Features
YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.
Google Expands Structured Data Support For Product Certifications
Google expands product structured data, replacing ‘EnergyConsumptionDetails’ with ‘Certification’ type for improved merchant listings.
Google Expands Visual & Audio Search With New AI Tools
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results.
Google Rolls Out AI-Organized Search Results Pages
Google launches AI-organized search results in US, starting with recipes. New format combines content types for personalized experience.
Google Phases Out Support For Noarchive Meta Tag
Google phases out support for the noarchive meta tag following the end of its cached page feature.
Google Adds Two New Best Practices For Product Markup
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously.
Google’s Search Liaison Addresses Brand Bias Concerns
Google denies favoring big brands in search results while acknowledging challenges for smaller sites.