Google’s John Mueller on Retaining SEO After Migrating Web Platforms
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.
LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.
Wayback Machine Now Shows When a Page Was Updated and What Changed
The Wayback Machine has a new tool showing the exact date a page was changed what was changed on it.
Google Adds Shareable GIFs to Image Search Results
Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps.
Google Launches a New Hub for Small Business Marketing Resources
Today is International Small Business Day, and to mark the occasion Google created a new hub for SMB marketers.
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Google Search Console Offers Three New Sets of Googlebot Crawling Data
Google updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot.
Google No Longer Uses Social Profile Markup for Knowledge Panels
Google is deprecating social media profile markup, which was once necessary for social media links to display in knowledge panels.
Google Search Console’s Testing Tools Gain Two New Features
Google is rolling out two new features for the rich results, AMP, and URL testing tools in Search Console.
Google Won’t Display Multiple Featured Snippets For One Page
Google’s John Mueller says one set of structured data will be used in search results when pages contains multiple types.
Google Responds to Claims That Maps Has Millions of Fake Business Listings
Google has responded to a Wall Street Journal investigation claiming Maps is home to millions of fake business listings.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Twitter Removes the Ability to Add Precise Location Tags to Tweets
Twitter users can no longer tag their precise location in tweets.
Google: Disallowed URLs Do Not Affect Crawl Budget
Google’s Gary Illyes updated his original writeup on crawl budget with clarification about disallowed URLs.
Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google My Business Listings Can Offer Discounts to New Followers
Google is rolling out new ways for businesses to market their GMB listings, including giving discounts to new followers.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
Google Search Console Removes Ability to Set a Preferred Domain
Google is sunsetting preferred domain in Search Console that allowed users to specify which URL to display in search results.
Google to Cite the Source of Song Lyrics in Search Results
Google’s statement on how it will handle song lyrics in search results following allegations that it stole content from Genius.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display...
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
Google’s John Mueller Explains How Sites Without Backlinks Are Discovered
Google’s John Mueller explains how Googlebot finds sites when there are no links pointing to them.
LinkedIn Gets a Brand Refresh to Make it Feel “Warmer” and More Inviting
LinkedIn unveiled a brand refresh which features a slightly different logo, a new color palette, and a custom font.
Google is Reportedly Adding Timestamps to YouTube Videos in Search Results
Google has been spotted testing the addition of timestamps for certain types of YouTube videos in search results.
Google Accused of Scraping Content from Song Lyrics Site ‘Genius’
Leading song lyrics site Genius.com has accused Google of stealing its content and publishing it in search results.
Google’s John Mueller Predicts Dynamic Rendering Won’t Be Needed in a Few Years
Google’s John Mueller predicts that dynamic rendering will only be a temporary workaround for helping web crawlers process JavaScript. Eventually, all web crawlers will be...
Google Rolls Out a New Look for Desktop Search Results
Google has rolled out a new design for desktop search results which features colorful icons in the top navigation bar.
Google: Self-Referencing Canonicals Are Not Critical
Google’s John Mueller recently stated that self-referencing canonical tags are not absolutely necessary, but they do help.
John Mueller: Google Doesn’t Give Your Site an ‘Authority’ Score
Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller.