Facebook’s Best Practices For Increasing Video Reach
Facebook has published a set of best practices to help pages achieve greater reach with video posts.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
Facebook Gives a Heads-Up About a New Tool That May Affect Ad Targeting
A new tool for users to manage how their off-Facebook activity is used by advertisers may affect ad targeting capabilities.
Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
Google Lets Users Shop Directly From Search, Images, and YouTube
Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services.
Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
51% of D2C Brands Say SEO is a Top Acquisition Channel
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top...
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
Google Launches a New Performance Planner for Google Ads
Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend.
Facebook Launches New Tools for Small Businesses
Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.
Facebook Makes Multiple Changes to Ad Policies for Financial Services
Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.
Google Shows Off the New Speed Report Coming to Search Console
Google previewed the new page speed performance report making its way to Search Console.
Google Ads App Can Now Create More Types of Ads On-the-Go
Google unveiled some updates to the Google Ads app which will let users create more ads and manage more campaigns.
Google: SEO Contests Are Useless and Should Be Ignored
Google’s John Mueller sounded off on SEO contests, warning people they’re a waste of time and effort.
Google Brings Augmented Reality to Search Results
Today at Google I/O, the company announced features in Google Search that utilize Google Lens and augmented reality (AR).
Google Will Keep Googlebot Up-to-Date With the Latest Version of Chrome
Google is making Googlebot evergreen, meaning it will be continually updated every time a new version of Chrome comes out.
Google to Improve Search Experience for News and Podcasts
Google has plans to upgrade search results with more complete news coverage as well as podcast indexing.
Google Confirms Testing Pages With Zero Search Results
Google confirmed it’s running a test which involves showing zero search results for queries when no relevant results are found.
Twitter Lets Users Add Photos, Videos, and GIFs to Retweets
Twitter is expanding the ‘retweet with comment’ option to include photos, videos, and GIFs.
Facebook Changes How Videos Rank in the News Feed
Facebook is making three distinct changes to the way videos are distributed in the news feed.
Google Deprecates Old Keyword Planner, New Version is Now Complete
Google is deprecating the old Keyword Planner this week as the new version is now finalized.
Google Celebrates Star Wars Day With Search Console Easter Eggs
May the 4th be with those using Search Console this weekend. Google’s added Star Wars sounds, animations, and character messages.
Google Introduces Three New Search Console Reports
Google is bringing three new reports to Search Console which are all related to structured data.
Google Ads Reporting is Currently Delayed Until Further Notice
Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.
Google Search Console Data for Most of April is Inaccurate
Google alerted site owners that nearly all of last month’s reports in Search Console were affected by a data outage.
Google Steps Up Its Content Game With New YouTube Series on SEO Myths
Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.
Facebook is Introducing New Business Tools for Messenger
Facebook is making Messenger even more useful for businesses with tools designed to generate leads and book appointments.
24% of Search Marketers Are Now Running Responsive Search Ads
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
14% of “Normal” Americans Think Facebook is the Next Social Network to Shut Down
A survey on social network closures finds a notable amount of “normal” Americans think Facebook is next to shut down.